Culture-Driven PR & Influencer Lead

SUBJECT; New York (NY); On-site; USD 85,000 - 130,000; Full time

Job summary

SUBJECT is a boutique communications agency with offices in New York, Los Angeles, and Miami, offering strategic PR and influencer campaigns for entertainment, fashion, luxury, and tech clients. You’ll drive thought leadership and culture-centric storytelling across earned media, partnerships, and events.

You will lead campaigns for founders, executives, and creators, coordinating teams, budgets, and timelines while delivering measurable coverage and standout brand visibility in a fast-paced

Qualifications

• 5-7+ years of PR and influencer experience in entertainment, lifestyle, or luxury brands.
• Established network across entertainment, fashion, luxury, hospitality, tech, and business media.

Responsibilities

• Develop visibility strategies for founders, executives, and creators.
• Secure bylines, op-eds, expert commentary, profiles, podcast bookings, and speaking opportunities.
• Write and edit press materials, bios, and talking points for interviews.
• Prepare clients for media interviews with messaging frameworks and training.
• Monitor culture cycles to identify timely opportunities for commentary.
• Plan publicity campaigns for launches, events, and partnerships.
• Manage influencer campaigns and brand partnerships with clear KPI reporting.
• Lead junior staff and coordinate press office operations.

Skills

PR experience

Influencer marketing

Media relations

Executive writing

News awareness

Leadership

Budget management

Cision

Muck Rack

Tools

Cision

Muck Rack

Job description

SUBJECT is a boutique communications agency with offices in New York, Los Angeles, and Miami, offering strategic PR and influencer campaigns for entertainment, fashion, luxury, and tech clients. You’ll drive thought leadership and culture-centric storytelling across earned media, partnerships, and events.

You will lead campaigns for founders, executives, and creators, coordinating teams, budgets, and timelines while delivering measurable coverage and standout brand visibility in a fast-paced