VP, Integrated Brand Communications — Culture-Driven PR Leader

Day One Agency; New York (NY); Hybrid; USD 160,000 - 190,000; Full time

Benefits offered by this job

Health Care

Paid Time Off

Summer Fridays

401K Retirement Plan

Parental Leave

Commuter Benefits

New Business Referral Bonus

Employee Referral Bonus

Job summary

Day One Agency is seeking a consumer PR leader to join as VP, Integrated Brand Communications in New York. You will craft and drive integrated programs earning coverage across traditional and social outlets, partnering with internal teams and external agencies.

The role emphasizes storytelling, media strategy, and strong client leadership, with a hybrid NYC work model. You will guide senior-level clients, mentor junior staff, and shape breakthrough campaigns that resonate with culture.

Qualifications

• 10–12 years of experience in consumer PR and integrated communications programs.
• Experience working with large consumer brands and managing multiple programs.
• Strong storytelling skills and ability to package earned media for today’s audience.
• Excellent written and verbal communication; able to engage senior clients.
• Experience mentoring junior team members and leading teams.
• Entrepreneurial mindset with curiosity and willingness to push boundaries.

Responsibilities

• Lead day-to-day client workstreams and serve as primary contact for assigned projects.
• Develop and execute integrated communications programs across earned media, events, and influencer partnerships.
• Maintain knowledge of trends and the competitive landscape; provide strategic POVs.
• Manage multiple workstreams, ensure timely delivery, and guide junior staff.
• Present strategic recommendations and updates to clients and stakeholders.
• Cultivate relationships with traditional and new media contacts in consumer space.

Skills

PR leadership

Media relations

Strategic writing

Client management

Mentoring/people development

Education

Bachelor's Degree

Job description

Day One Agency is seeking a consumer PR leader to join as VP, Integrated Brand Communications in New York. You will craft and drive integrated programs earning coverage across traditional and social outlets, partnering with internal teams and external agencies.

The role emphasizes storytelling, media strategy, and strong client leadership, with a hybrid NYC work model. You will guide senior-level clients, mentor junior staff, and shape breakthrough campaigns that resonate with culture.