Culinary Marketing Coordinator & Creative Lead

Bayou Kitchen; Gates Mills (OH); On-site; USD 42,000 - 54,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, and vision insurance

Opportunities for professional develop

Employee discounts at restaurant LOC

Job summary

Bayou Kitchen is seeking a dynamic Marketing Coordinator to oversee the development and execution of marketing initiatives that boost brand visibility and customer engagement. The role blends marketing strategy with creative direction across campaigns, content, and menus.

You will manage strategic planning, brand integrity, digital marketing, content production, and promotional campaigns, collaborating with culinary and operations teams to deliver cohesive, data-driven results.

Qualifications

• Ability to conduct market research and analyze industry trends.
• Define customer personas based on demographics and dining behaviors.
• Set short-term and long-term marketing objectives.
• Maintain brand consistency across multiple restaurant locations and create guidelines.
• Monitor online reviews and social media presence; engage with customers.
• Develop and manage digital marketing channels: website, email campaigns, social media.
• Create high-quality visual and written content; guide creative development.
• Lead seasonal promotions, loyalty programs, and events with cross-team collaboration.
• Plan and oversee media channels for advertising and ensure alignment with strategy.
• Track KPIs and prepare regular marketing performance reports.
• Collaborate with culinary and operations teams to ensure promotions align with menus.
• Generate campaign ideas such as 'Taste of the Month' or social media challenges.
• Foster community involvement through partnerships and events.
• Provide budget-conscious planning and resource allocation for campaigns.
• Drive customer engagement through targeted promotions and local partnerships.
• Coordinate with designers, videographers, and copywriters for content creation.
• Ensure accessibility and compliance across marketing materials.
• Support growth through ongoing optimization and testing.

Responsibilities

• Conduct market research to analyze trends and gather insights.
• Define customer personas and identify target audiences.
• Set short-term and long-term marketing objectives.
• Maintain brand consistency across locations and develop brand guidelines.
• Manage online reputation and social media presence.
• Oversee website, email campaigns, and social media strategy.
• Create high-quality content for blogs, videos, and promotions.
• Guide creative development for marketing materials and content.
• Plan and execute seasonal promotions, loyalty programs, and events.
• Identify and manage advertising channels; ensure alignment with strategy.
• Track KPIs and prepare monthly/quarterly performance reports.
• Collaborate with culinary and operations teams to ensure promotions align with menus.

Skills

Project management

Brand management

Digital marketing

Content creation

Creative direction

Communication

Attention to detail

Team collaboration

Analytics

Tools

Google Analytics

Email marketing platforms

Social media management tools

SEO

Job description

Bayou Kitchen is seeking a dynamic Marketing Coordinator to oversee the development and execution of marketing initiatives that boost brand visibility and customer engagement. The role blends marketing strategy with creative direction across campaigns, content, and menus.

You will manage strategic planning, brand integrity, digital marketing, content production, and promotional campaigns, collaborating with culinary and operations teams to deliver cohesive, data-driven results.