Marketing Coordinator

Bayou Kitchen; Gates Mills (OH); On-site; USD 42,000 - 54,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, and vision insurance

Opportunities for professional develop

Employee discounts at restaurant LOC

Job summary

Bayou Kitchen is seeking a dynamic Marketing Coordinator to oversee the development and execution of marketing initiatives that boost brand visibility and customer engagement. The role blends marketing strategy with creative direction across campaigns, content, and menus.

You will manage strategic planning, brand integrity, digital marketing, content production, and promotional campaigns, collaborating with culinary and operations teams to deliver cohesive, data-driven results.

Qualifications

• Ability to conduct market research and analyze industry trends.
• Define customer personas based on demographics and dining behaviors.
• Set short-term and long-term marketing objectives.
• Maintain brand consistency across multiple restaurant locations and create guidelines.
• Monitor online reviews and social media presence; engage with customers.
• Develop and manage digital marketing channels: website, email campaigns, social media.
• Create high-quality visual and written content; guide creative development.
• Lead seasonal promotions, loyalty programs, and events with cross-team collaboration.
• Plan and oversee media channels for advertising and ensure alignment with strategy.
• Track KPIs and prepare regular marketing performance reports.
• Collaborate with culinary and operations teams to ensure promotions align with menus.
• Generate campaign ideas such as 'Taste of the Month' or social media challenges.
• Foster community involvement through partnerships and events.
• Provide budget-conscious planning and resource allocation for campaigns.
• Drive customer engagement through targeted promotions and local partnerships.
• Coordinate with designers, videographers, and copywriters for content creation.
• Ensure accessibility and compliance across marketing materials.
• Support growth through ongoing optimization and testing.

Responsibilities

• Conduct market research to analyze trends and gather insights.
• Define customer personas and identify target audiences.
• Set short-term and long-term marketing objectives.
• Maintain brand consistency across locations and develop brand guidelines.
• Manage online reputation and social media presence.
• Oversee website, email campaigns, and social media strategy.
• Create high-quality content for blogs, videos, and promotions.
• Guide creative development for marketing materials and content.
• Plan and execute seasonal promotions, loyalty programs, and events.
• Identify and manage advertising channels; ensure alignment with strategy.
• Track KPIs and prepare monthly/quarterly performance reports.
• Collaborate with culinary and operations teams to ensure promotions align with menus.

Skills

Project management

Brand management

Digital marketing

Content creation

Creative direction

Communication

Attention to detail

Team collaboration

Analytics

Tools

Google Analytics

Email marketing platforms

Social media management tools

SEO

Job description

Job Type: [Full-Time]

Overview:We are seeking a dynamic and creative Marketing Coordinator to join our team. This individual will oversee the development and execution of marketing initiatives that enhance brand visibility and drive customer engagement. The ideal candidate will possess strong project management skills, a keen eye for detail, and a passion for the culinary industry. Additionally, the Marketing Coordinator will take on creative director responsibilities, guiding the overall visual and thematic direction of marketing materials and content.

Key Responsibilities:

1. Strategic Planning

• Market Research: Analyze industry trends, customer preferences, and competitor strategies. Conduct surveys or focus groups to gather insights.
• Target Audience Identification: Define customer personas based on demographics, psychographics, and dining behaviors.
• Marketing Goals: Establish short-term and long-term marketing objectives (e.g., increase brand awareness, boost sales by X%, launch a new menu).

2. Brand Management

• Brand Development: Ensure brand consistency across all restaurant locations. Create brand guidelines for logos, colors, and tone of voice.
• Reputation Management: Monitor online reviews and social media presence. Engage with customers and address their concerns promptly.

3. Digital Marketing

• Website Management: Optimize the restaurant group's website for user experience and SEO. Ensure menus, locations, and promotions are updated.
• Social Media Strategy: Develop a content calendar for platforms like Instagram, Facebook, and TikTok. Post engaging content, including behind-the-scenes, promotions, and user-generated content.
• Email Marketing: Create newsletters to inform customers about upcoming events, new dishes, and special offers. Segment the audience for personalized campaigns.

4. Content Creation

• Visual and Written Content: Produce high-quality content for various platforms, including blog posts, social media updates, videos, and promotional materials. Ensure all content aligns with brand voice and strategy.
• Creative Development: Lead the creative direction for marketing materials, including ad videos and detailed flyers. Collaborate with designers, videographers, and copywriters to create compelling content that resonates with the target audience.

5. Promotional Campaigns

• Seasonal Promotions: Plan and execute seasonal campaigns (e.g., holiday specials, summer menus). Collaborate with chefs to create unique offerings.
• Loyalty Programs: Develop a loyalty program to encourage repeat business. Use customer data to tailor rewards and promotions.
• Events and Collaborations: Organize events, such as tastings, cooking classes, or partnerships with local businesses (e.g., breweries, farms).

6. Advertising

• Media Planning: Identify appropriate channels for advertising (online, print, radio). Allocate budget effectively.
• Creative Development: Oversee the production of compelling ads that resonate with the target audience, ensuring alignment with overall marketing strategy.

7. Analytics and Reporting

• Performance Metrics: Track KPIs such as customer acquisition cost, customer lifetime value, and social media engagement.
• Regular Reporting: Prepare monthly/quarterly reports on marketing performance. Analyze what worked and what didn’t and adjust strategies accordingly.

8. Collaboration and Team Management

• Cross-Department Collaboration: Work closely with the culinary team to ensure promotions align with menu offerings. Collaborate with operations to maintain service quality during promotional periods.

Example Campaign Ideas

• Taste of the Month: Feature a different dish each month, highlighting local ingredients.
• Social Media Challenges: Encourage customers to post their dining experiences with a specific hashtag for a chance to win a gift card.
• Community Involvement: Partner with local charities for fundraising events, offering a percentage of sales on specific days.

Benefits:

• Competitive salary.
• Health, dental, and vision insurance.
• Opportunities for professional development.
• Employee discounts at restaurant locations