CTV Subscriptions Growth Marketing Lead

Google; Los Angeles (CA); On-site; USD 116,000 - 166,000; Full time

Job summary

Google in Los Angeles is seeking a Subscriptions Marketing Manager for YouTube’s Connected TV team. You will craft growth strategies across YouTube TV, NFL Sunday Ticket, and YouTube Primetime Channels, uniting business, product, and marketing to scale subscription offerings.

You will translate market dynamics into a long-term growth roadmap, wire investment prioritization, and guide leadership decisions, acting as a strategic compass in a fast-changing streaming landscape.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in management consulting, corporate strategy, finance, or product marketing with a focus on subscription business models, LTV/CAC modeling, and financial planning.
• Experience managing multiple cross-functional projects.
• Experience conducting market research, benchmarking, and business case development for distribution, content, or marketing investments.

Responsibilities

• Model growth opportunities for subscription products across paid and owned channels.
• Partner with finance and product operations to apply investment frameworks to the CTV portfolio.
• Evaluate new bundling and pricing opportunities across YouTube subscriptions.
• Lead the CTV strategic roadmap and synthesize inputs into a cohesive narrative.

Skills

Cross-functional leadership

Market research

Financial modeling

Strategic planning

Education

Bachelor's degree or equivalent

Tools

AI productivity tools

Job description

Google in Los Angeles is seeking a Subscriptions Marketing Manager for YouTube’s Connected TV team. You will craft growth strategies across YouTube TV, NFL Sunday Ticket, and YouTube Primetime Channels, uniting business, product, and marketing to scale subscription offerings.

You will translate market dynamics into a long-term growth roadmap, wire investment prioritization, and guide leadership decisions, acting as a strategic compass in a fast-changing streaming landscape.