CTV Ad Campaign Specialist | Digital Ads

TEGNA, Inc.; Tysons (VA); Ibrido; USD 32.000 - 34.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Training and mentorship

Teladoc access

Spring Health

Descrizione del lavoro

TEGNA is seeking a Digital Campaign Specialist to support local broadcast stations with digital advertising operations. You will manage CTV and digital campaigns from setup through delivery, ensuring accuracy, timely delivery, and performance goals.

The role requires hands-on experience with ad servers and SSAI, knowledge of VAST/VPAID tags, and strong communication in a fast-paced environment. Hybrid work options available across TEGNA markets.

Competenze

• Bachelor's degree from an accredited university or college in a related discipline required.
• 1–2 years of experience with ad-serving platforms, digital advertising, campaign management, or ad trafficking preferred.
• 3–5 years of practical experience in digital technology or advertising may be accepted in lieu of a degree.
• Hands-on experience with CTV ad trafficking, SSAI, and VAST/VPAID tags is preferred.
• Strong technical aptitude and the ability to work effectively in a technical environment.
• Excellent organizational skills and strong attention to detail.
• Strong verbal and written communication skills, including the ability to explain technical concepts clearly to different audiences.
• Proficiency with Microsoft Office applications, including Excel, Outlook, and Word.
• Basic knowledge of HTML and JavaScript is a plus.
• Experience with CTV or digital advertising platforms such as Publica or Google Ad Manager (GAM) is preferred.

Mansioni

• Master the digital workflow between business units and Ad Operations.
• Develop expertise in ad servers and order management systems, with an emphasis on CTV campaign execution.
• Set up, schedule, and manage digital advertising campaigns accurately, including CTV-specific formats and delivery methods.
• Ensure proper deployment of creative assets by understanding ad specifications, templates, and ad-tag technologies, including VAST/VPAID tags and dynamic ad insertion.
• Provide timely support to TEGNA stations and internal stakeholders, particularly for CTV and digital campaign delivery issues.
• Troubleshoot campaign performance concerns and conduct quality assurance reviews to ensure campaign accuracy and effectiveness.
• Send campaign reports, communicate technical information clearly, and manage service-level agreement expectations.
• Monitor shared inboxes and workflow systems consistently and respond to requests in a timely manner.
• Track campaign performance and implement optimization strategies, including fill-rate management, frequency capping, and ad podding.
• Ensure campaigns meet applicable rate-card requirements and revenue-margin standards.
• Collaborate effectively with vendors, stations, and internal teams while maintaining a customer-focused approach.

Conoscenze

Digital ad ops

Ad trafficking

CTV ad tech

VAST/VPAID

Campaign management

Communication skills

Formazione

Bachelor's degree

Strumenti

Publica

Google Ad Manager

MS Office

Descrizione del lavoro

TEGNA is seeking a Digital Campaign Specialist to support local broadcast stations with digital advertising operations. You will manage CTV and digital campaigns from setup through delivery, ensuring accuracy, timely delivery, and performance goals.

The role requires hands-on experience with ad servers and SSAI, knowledge of VAST/VPAID tags, and strong communication in a fast-paced environment. Hybrid work options available across TEGNA markets.