Crypto Growth Marketing Generalist (Contract)

BitGo; Palo Alto (CA); Vor Ort; USD 90.000 - 120.000; Teilzeit

Benefits dieser Stelle

Competitive compensation

Free custom lunches and dinners

Zusammenfassung

BitGo Labs is seeking a marketing Generalist for a contractor role in Palo Alto, onsite. You will bring live, revenue-generating products to market with AI-driven tactics and fast cycles.

You’ll own pre-GTM strategy, demand generation, and social engagement, then measure adoption and optimize campaigns. Expect a dynamic, high-velocity environment where many launches succeed or are sunset when numbers dictate.

Qualifikationen

• Professional experience in Marketing, Growth, Communications, or a related field, with a proven track record of driving user acquisition and engagement.
• Someone who prototypes with AI tools, wires landing pages, generates copy, and runs analytics.
• Comfortable with crypto culture and fast-paced product launches.
• Ability to manage campaigns through a full GTM lifecycle.

Aufgaben

• Pre-GTM Strategy: define the first user, wedge, messaging, and early distribution before code is finished.
• Demand Generation & SEO: build an engine for eyes on the product and optimize landing pages.
• Social Media & Community: own the voice of launches and engage early adopters.
• Post-GTM & User Adoption: analyze results and measure true conversions.
• Iterate or Kill It: set pre-launch failure bars and cut underperforming channels.

Kenntnisse

Marketing

Growth

Communications

Analytics

AI tools

Tools

AI tools

Landing pages

Jobbeschreibung

BitGo Labs is seeking a marketing Generalist for a contractor role in Palo Alto, onsite. You will bring live, revenue-generating products to market with AI-driven tactics and fast cycles.

You’ll own pre-GTM strategy, demand generation, and social engagement, then measure adoption and optimize campaigns. Expect a dynamic, high-velocity environment where many launches succeed or are sunset when numbers dictate.