Cross-Platform Digital Marketing Specialist

Gray Media, Inc.; Fargo (ND); On-site; USD 50,000 - 70,000; Full time

Job summary

KVLY/Gray Digital Media in Fargo seeks a Digital Marketing Specialist to support Marketing Executives with client-facing, post-sale campaign planning, trafficking, and optimization. You’ll manage cross-platform digital advertising (display, video, OTT/CTV, social, search), implement pixels/UTMs and GA4 reporting, driving measurable results for local businesses through data-driven insights.

We’re looking for an energetic, strategic digital marketer who loves collaboration and problem-solving.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years in digital marketing, media sales, or account management (broadcast or agency experience preferred).
• Strong grasp of digital channels and tactics: display, OTT/CTV, video, search, and social advertising.
• Excellent communication and presentation skills—able to explain data and ideas clearly to clients and colleagues.
• Collaborative, approachable teammate with a service mindset and strong follow-through.
• Analytical thinker with close attention to detail and a continuous improvement mentality.
• Proficiency with analytics and office tools: GA4, PowerPoint, Excel, Word, and Outlook.
• A proactive, self-starting attitude with curiosity, creativity, and a genuine passion for digital media.

Responsibilities

• Strategy & Planning: Partner daily with MEs to build digital strategies that align with client goals and KPIs.
• Translate client objectives into clear post-sale marketing plans, timelines, and deliverables.
• Identify opportunities for cross-platform solutions that leverage display, video, OTT/CTV, search, and social.

Skills

Digital marketing

Strong communication

Analytical thinking

Team collaboration

Attention to detail

GA4 analytics

PowerPoint

Excel

Education

Bachelor’s degree in Marketing

Tools

GA4

PowerPoint

Excel

Outlook

Job description

KVLY/Gray Digital Media in Fargo seeks a Digital Marketing Specialist to support Marketing Executives with client-facing, post-sale campaign planning, trafficking, and optimization. You’ll manage cross-platform digital advertising (display, video, OTT/CTV, social, search), implement pixels/UTMs and GA4 reporting, driving measurable results for local businesses through data-driven insights.

We’re looking for an energetic, strategic digital marketer who loves collaboration and problem-solving.