Multi-Channel Digital Marketing Strategist for Local Markets

GRAY MEDIA; Fargo (ND); On-site; USD 52,000 - 78,000; Full time

Job summary

KVLY/Gray Digital Media in Fargo is seeking a Digital Marketing Specialist to support our Marketing Executives with client-facing, post-sale campaign planning, trafficking, and optimization. You’ll manage cross-platform digital advertising (display, video, OTT/CTV, social, search), implement pixels/UTMs and GA4 reporting, and drive measurable results for local businesses through data-driven insights.

We’re seeking an energetic, strategic Digital Marketing Specialist who loves collaborating,

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years in digital marketing, media sales, or account management (broadcast or agency experience preferred).
• Strong grasp of digital channels: display, OTT/CTV, video, search, and social advertising.
• Excellent communication and presentation skills to explain data clearly.

Responsibilities

• Partner daily with MEs to build digital strategies that align with client goals and KPIs.
• Translate client objectives into clear post-sale marketing plans, timelines, and deliverables.
• Identify opportunities for cross-platform solutions leveraging display, video, OTT/CTV, search, and social.
• Manage post-sale campaign setup across platforms; coordinate assets, targeting, budgets, and flighting.
• Oversee tracking implementation including pixels, UTMs, and conversion events for accurate measurement.
• Traffic assets and confirm launch readiness with internal and external teams.
• Monitor performance and optimize campaigns for efficiency and scale.
• Diagnose performance drivers across audiences, creative, placements, and inventory; test and iterate.
• Build reports turning analytics into actionable recommendations.

Skills

Digital marketing

Campaign management

Data analysis

Client communication

Cross-functional teamwork

Education

Bachelor's degree in Marketing/Communications

Tools

GA4

PowerPoint

Excel

Outlook

Word

Job description

KVLY/Gray Digital Media in Fargo is seeking a Digital Marketing Specialist to support our Marketing Executives with client-facing, post-sale campaign planning, trafficking, and optimization. You’ll manage cross-platform digital advertising (display, video, OTT/CTV, social, search), implement pixels/UTMs and GA4 reporting, and drive measurable results for local businesses through data-driven insights.

We’re seeking an energetic, strategic Digital Marketing Specialist who loves collaborating,