CRO Team Lead

Impact Brands; Kentucky; Remote; USD 32,000 - 38,000; Full time

Benefits offered by this job

Remote work

Home office budget

Health and wellness budget

25+ holidays

2 paid volunteering days

Personal development opportunities

Career growth opportunities

Annual bonus

Product access

Flatwork culture

Team-building events

Welcome package

Job summary

Impact Brands is a fully remote-friendly health and wellness company with a fast-growing team across multiple brands. We are seeking a CRO Team Lead to own the experimentation roadmap, drive optimization across the customer journey, and partner with analytics, product, and marketing to unlock growth.

The role emphasizes data-driven decision making in a remote-first culture with opportunities for advancement, a home-office budget, and a company-wide focus on wellness and impact.

Qualifications

• Experience with web analytics, digital marketing, CRO, and experimentation.
• Strong analytical, problem-solving, and organizational skills.
• Ability to turn data into actionable business insights.
• Leadership skills or willingness to develop (bonus).

Responsibilities

• Lead the Experimentation team and align with KPIs and revenue opportunities.
• Own the experimentation roadmap from hypothesis generation to implementation.
• Identify optimization opportunities across the customer journey including CRO and post-purchase experiences.
• Monitor conversion, revenue, and funnel performance to drive growth.
• Collaborate with cross-functional teams to deliver optimization initiatives.
• Support data-driven decision-making through reporting and insights.
• And other tasks

Skills

web analytics

CRO

A/B testing

data-driven

leadership

communication

Education

Bachelor's degree in a relevant field

Job description

IMPACT BRANDS is a leading contributor to the health and wellness industry. With a journey from 5 to over 350 colleagues, and the expansion to a diverse family of 7+ brands (PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, Nature's Blast). We are dedicated to helping improve the lives of people all over the world.

At IMPACT BRANDS, we embrace remote work culture and cherish open-mindedness, high energy, and adaptability qualities that are essential in our dynamic environment. We prioritize the growth of every team member, regardless of their location, offering advancement from intern to leadership roles.

IMPACT BRANDS has already positively impacted the lives of 3 million people worldwide. Join us as a CRO Team Lead (REMOTE) and let’s impact billions together!

Our Treats:

• Remote work. We are a fully remote organization, allowing you to work from any location.
• Home office budget. A home office allowance and the possibility to choose between a MacBook or a Windows-based workstation.
• Health and wellness budget. We value your well-being - investment in your health is not just encouraged but actively supported.
• More free time. Enjoy 25+ Working Days of Holidays to recharge and relax from work.
• Volunteering. Embrace the opportunity to dedicate 2 paid days each year towards personal growth and community impact.
• Personal development opportunities. Improve yourself through training online.
• Professional growth. Exceptional performance is recognized and rewarded, offering opportunities for career advancement based on your contributions to our success.
• Achievement Bonus. We celebrate our company's successes by offering an annual bonus.
• Our company products. Get exclusive access to our health and wellness products.
• Flatwork culture. The chance to influence the company right from the start.
• Team spirit. Enjoy regular team-building activities and engaging online events.
• And much more! From a Welcome Package to other amazing perks – we’re always thinking of ways to show our appreciation for every team member. Whether it's fun surprises or practical benefits, you’ll always feel valued.

Bits of your job:

• Lead the Experimentation team, ensuring alignment with business goals, KPIs, and revenue opportunities.
• Own and drive the experimentation roadmap, including hypothesis generation, prioritization, execution, analysis, and implementation.
• Identify and prioritize optimization opportunities across the customer journey, including CRO, upsells, and post-purchase experiences.
• Monitor conversion, revenue, customer behavior, and funnel performance to drive growth.
• Collaborate with cross-functional teams to successfully deliver optimization initiatives.
• Support data-driven decision-making through reporting, insights, and performance analysis.
• And other tasks

Requirements

Key requirements:

• Higher education in a relevant field.
• Knowledge of web analytics, digital marketing, CRO, and experimentation.
• Experience with A/B testing tools and methodologies.
• Strong analytical, problem-solving, and organizational skills.
• Ability to turn data into actionable business insights.
• Strong communication and collaboration skills.
• Proactive mindset and willingness to learn and develop.
• Leadership skills or willingness to develop them are a bonus.
• Advanced experience with goal, KPI, and metric tracking is a bonus.

Compensation: 2500-3000 €/mon. net

Keep in mind that we are open to discussing a different compensation based on your skills and competencies.