CRM Specialist

Caesars Entertainment; Las Vegas (NV); Hybrid; USD 55,000 - 65,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401(k) Matching

Paid time off

Paid holidays

Job summary

Caesars Entertainment Corporation is seeking an CRM Specialist to work with the CRM Manager on Caesars CRM campaigns, driving retention through email, in-app messages, and push notifications. You will develop and execute CRM strategies across the customer lifecycle to maximize retention.

The role requires 2+ years in Salesforce and/or Optimove, proficiency in Excel, and strong analytical, communication, and organizational skills.

Qualifications

• Bachelor’s Degree or relevant work experience.
• 2+ years in Salesforce and/or Optimove.
• Proficiency in Excel.
• Analytical and data-driven mindset.
• Excellent communication, proofreading and organizational skills.
• Proficiency in HTML is a plus.
• Knowledge of the gaming industry is a plus.
• Able to multi-task and meet tight deadlines.

Responsibilities

• Manage CRM campaigns across channels (email, in-app, push).
• Develop and execute CRM strategy across the customer lifecycle.
• Perform A/B or multivariate testing to identify effective campaigns.
• Track, analyze and report on CRM performance; report to CRM Manager/Director.
• Ensure campaigns comply with current best practices and regulations.
• Assist in new employee training.
• Preliminarily approve player-facing communications.

Skills

Salesforce experience

Excel proficiency

Analytical mindset

Communication skills

HTML basics

Gaming industry knowledge

Multi-tasking

Organizational skills

Education

Bachelor’s Degree or relevant work experience

Tools

Salesforce

Optimove

Job description

WE ARE CAESARS
At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.
Our Mission: “Create the Extraordinary"
Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.”
Our Values: “Blaze the Trail, Together We Win, All-In on Service”
Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.

Job Summary

As theCRM Specialist youwill work closely with the CRM Manager to manage the Caesars CRM campaigns and drive retention through all appropriate CRM channels, including email marketing, in-app messages and push messages. You Will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.

How You Will Create the Extraordinary

• Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications
  • Building emails, proofreading, testing links, confirming record counts
• A/B or multivariant testing on various CRM campaigns to establish which is the most effective
• Tracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director
• Ensuring all CRM campaigns comply with current best practices in the industry
• Assist in new employee training
• Preliminary approver of all player facing communications

What You Will Need

• Bachelor’s Degree required or relevant work experience
• 2 years + experience in Salesforce, and / or Optimove is an asset
• Proficiency in Excel
• Analytical and data-driven mind
• Excellent communication, proofreading and organizational skills required
• Proficiency in coding language (HTML) is a plus, but not essential
• Knowledge of the gaming industry is a plus, but not essential
• Well organized, able to prioritize work for self and others
• Ability to multi-task and work within tight deadlines
• Efficient and confident communicator, strong collaboration and influencing skills
• Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
• Eagerness to define how this is done for a new business in the US
• Excited about the opportunity to launch and grow a significant business in a new sector

Essential Functions/Exposures:

• Must be able to sit for extended periods of time
• Must be able to type for extended periods of time
• Must be able to talk on the phone for extended periods of time
• Must be able to write for extended periods of time

The salary range for this position is $55,000.00- $65,000.00 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role includes paid Personal Time Off and paid company holidays.

About Us

At Caesars Digital, We Don’t Just Play the Game — We Set the Standard.

As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.

We believe every Team Member should be treated like royalty because We Are All Caesars

From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.

Ready to make your mark on the Empire?

Explore our open roles and discover how you can help shape the future of gaming.

Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.

TOGETHER WE WIN
We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.

DISCLAIMER
These statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary.
As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.

ADA
Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals’ religious beliefs or practices.

EQUAL EMPLOYMENT OPPORTUNITY
Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.

Job Info

• Job Identification 91528
• Job Category Sales and Marketing
• Job Schedule Full time
• Locations William Hill - Nevada Office (Hybrid)