CRM Specialist

TechStyle Fashion Group; El Segundo (CA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid schedule

Healthcare plans

Employee discounts

401k

Annual bonus program

Equity program

Job summary

Fabletics, based in El Segundo, seeks a CRM Specialist to drive lifecycle marketing across Email, SMS, and Mobile App. You’ll plan, execute, and analyze campaigns focused on triggered and transactional programs, partnering with Creative and Data teams while using AI to streamline workflows.

You will report to the Sr. Manager, CRM, in a hybrid role with benefits and a culture that values diversity and growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field preferred.
• 2–4 years of experience in CRM, lifecycle, or email/SMS marketing.
• Hands-on experience building and QA'ing campaigns in an ESP or lifecycle platform.
• Confidence working with data to pull and interpret campaign performance.
• Advanced Excel/Google Sheets; Tableau or BI tools a plus.
• AI as a daily work tool: familiarity with generative AI to improve workflows.

Responsibilities

• Coordinate multichannel campaigns (email, SMS, and Mobile App) from concept to execution.
• Pull and organize campaign performance data, framing insights and next steps.
• Use AI tools to streamline CRM workflows and automate tasks.
• Submit and manage creative tickets/briefs, ensuring assets are on-brand and timely.
• Stay current on CRM/lifecycle marketing trends and AI applications.

Skills

CRM marketing

Lifecycle marketing

Email/SMS campaigns

Excel/Google Sheets

Tableau/BI tools

AI literacy

Education

Bachelor's degree in Marketing/Communications/Business

Tools

ESP platforms

Job description

Job Description Fabletics is looking for a CRM Specialist. How Do You Fit In?

As the CRM Specialist, you will play a key role in driving lifecycle marketing performance across Email, SMS, and Mobile App. You'll partner closely with the broader CRM team to plan, execute, and analyze campaigns that grow engagement and revenue with a focus on triggered, transactional, and lifecycle programs. You will bring a genuine curiosity for using AI tools to build and improve workflows. The ideal candidate is detail-oriented, technically comfortable, and eager to learn the mechanics of a high-volume CRM program. You will report to the Sr. Manager, CRM and will partner closely with several cross-functional teams (Creative, Data/Analytics, Ops, Brand Marketing).

What you will do:

• Responsible for coordinating multichannel campaigns (email, SMS, and Mobile App) from concept to successful execution.
• Pull and organize campaign performance data and help frame insights and recommend next steps/future actions.
• Use AI tools to build, streamline, and improve day-to-day CRM workflows and bring new ideas for where automation can save time or improve quality.
• Submit and manage creative tickets/briefs as needed, ensuring assets are accurate, on-brand, and delivered on time.
• Stay current on CRM/lifecycle marketing trends and best practices, including emerging AI applications in marketing.

What you can bring:

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 2-4 years of experience in CRM, lifecycle, or email/SMS marketing.
• Hands-on experience building and QA'ing campaigns in an ESP or lifecycle platform, including triggered and transactional programs.
• Confidence working with data: proven ability to independently pull, organize, and interpret campaign performance to frame next steps.
• Advanced Excel/Google Sheets required; Tableau or similar BI tools a plus.
• AI as your operating system, not a side tool: daily work run through AI (Claude, ChatGPT, or similar), with concrete examples of work made faster or better.
• Genuinely AI-native candidates, building their own prompts, workflows, and automations, stand out. Depth is rare, so more is better.
• Strong attention to detail and QA instincts
• Excellent communication and organizational skills; comfortable managing multiple requests and deadlines at once.
• Positive, proactive, team-oriented - willing to jump into ad hoc requests and support wherever needed.
• Ability to work independently while knowing when to escal…
• Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

Where we are: This role will be based in our El Segundo Headquarters.

Compensation & Total Rewards: At Fabletics, we believe work and life should fit together!We continue to build a culture of flexibility, to empower you to do your best and put yourself first.Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey.

• Hybrid Work Schedule*
• Discretionary Paid Time Off*
• Summer Fridays*
• Healthcare Plans
• Employee Discounts
• 401k
• Annual Bonus Program
• Equity Program*
• And More
• *Varied for retail, fulfillment and fully remote roles.

The annual basesalary range for this position is from $80,000-$90,000.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable.

At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all.

Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.

Our mission with Fabletics Cares is to Foster an authentically inclusive community by championing health and wellness for all.

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Want a closer look at our company culture? Check out our Fabletics Careers Instagram to see employee spotlights, a look inside our office and fun company events.