CRM Specialist

Fabletics; El Segundo (CA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid Work Schedule

Discretionary Paid Time Off

Summer Fridays

Healthcare Plans

Employee Discounts

401k

Annual Bonus Program

Equity Program

Job summary

Fabletics is seeking a CRM Specialist to drive lifecycle marketing across Email, SMS, and Mobile App. You will partner with cross-functional teams to plan, execute, and analyze campaigns that boost engagement and revenue, with a strong focus on triggered and transactional programs.

AI-native approaches should be used to streamline workflows. The ideal candidate has 2–4 years in CRM, is comfortable with data analysis in Excel or Sheets, and can operate with independence while collaborating with

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 2-4 years of experience in CRM, lifecycle, or email/SMS marketing.
• Hands-on experience building and QA'ing campaigns in an ESP or lifecycle platform, including triggered and transactional programs.
• Advanced Excel/Google Sheets; Tableau or similar BI tools a plus.
• AI tools used daily to optimize workflows and automation.

Responsibilities

• Coordinate multichannel campaigns (email, SMS, Mobile App) from concept to execution.
• Pull and organize campaign performance data and frame insights for actions.
• Use AI tools to build, streamline, and improve CRM workflows andAutomation ideas.
• Submit and manage creative tickets/briefs, ensuring assets are on-brand and on time.
• Stay current on CRM/lifecycle trends and AI applications in marketing.

Skills

CRM

Lifecycle marketing

Email marketing

SMS marketing

AI tools

Excel/Google Sheets

Tableau

Data analysis

Project management

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

ESP

Tableau

Job description

Job Description

Fabletics is looking for a CRM Specialist.

How Do You Fit In?

As the CRM Specialist, you will play a key role in driving lifecycle marketing performance across Email, SMS, and Mobile App. You'll partner closely with the broader CRM team to plan, execute, and analyze campaigns that grow engagement and revenue with a focus on triggered, transactional, and lifecycle programs. You will bring a genuine curiosity for using AI tools to build and improve workflows. The ideal candidate is detail-oriented, technically comfortable, and eager to learn the mechanics of a high-volume CRM program.

You will report to the Sr. Manager, CRM and will partner closely with several cross-functional teams (Creative, Data/Analytics, Ops, Brand Marketing).

What you will do:

• Responsible for coordinating multichannel campaigns (email, SMS, and Mobile App) from concept to successful execution.
• Pull and organize campaign performance data and help frame insights and recommend next steps/future actions.
• Use AI tools to build, streamline, and improve day-to-day CRM workflows and bring new ideas for where automation can save time or improve quality.
• Submit and manage creative tickets/briefs as needed, ensuring assets are accurate, on-brand, and delivered on time.
• Stay current on CRM/lifecycle marketing trends and best practices, including emerging AI applications in marketing.

What you can bring:

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 2-4 years of experience in CRM, lifecycle, or email/SMS marketing.
• Hands-on experience building and QA'ing campaigns in an ESP or lifecycle platform, including triggered and transactional programs.
• Confidence working with data: proven ability to independently pull, organize, and interpret campaign performance to frame next steps. Advanced Excel/Google Sheets required; Tableau or similar BI tools a plus.
• AI as your operating system, not a side tool: daily work run through AI (Claude, ChatGPT, or similar), with concrete examples of work made faster or better. Genuinely AI-native candidates, building their own prompts, workflows, and automations, stand out. Depth is rare, so more is better.
• Strong attention to detail and QA instincts
• Excellent communication and organizational skills; comfortable managing multiple requests and deadlines at once.
• Positive, proactive, team-oriented - willing to jump into ad hoc requests and support wherever needed.
• Ability to work independently while knowing when to elevate.
• Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

Where we are:

• This role will be based in our El Segundo Headquarters

Compensation & Total Rewards:

At Fabletics, we believe work and life should fit together!We continue to build a culture of flexibility, to empower you to do your best and put yourself first.Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:

• Hybrid Work Schedule*
• Discretionary Paid Time Off*
• Summer Fridays*
• Healthcare Plans
• Employee Discounts
• 401k
• Annual Bonus Program
• Equity Program*
• And More

*Varied for retail, fulfillment and fully remote roles.

The annual basesalary range for this position is from $80,000-$90,000. The range provided includes the base salary that Fabletics expects topayfor the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise and work location.

Security Alert: Protect yourself from scams

At Fabletics, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Fabletics emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.

Fabletics, Inc. is anequalopportunity employer. We recruit, employ, compensate, develop,and promote regardless of race,national origin,religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable.At Fabletics, Inc., we champion a vibrant workplace culture that thrives ondiversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all.Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.

We encourage you to apply regardless of meeting all qualifications and/or requirements.