AI-Driven Lifecycle CRM Specialist

FashionUnited; El Segundo (CA); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid Work Schedule

Discretionary PTO

Summer Fridays

Employee Discounts

401k

Annual Bonus

Equity Program

Job summary

Fabletics is seeking a CRM Specialist to drive lifecycle marketing across Email, SMS and Mobile App. You will partner with CRM to plan, execute and analyze campaigns, focusing on triggered and lifecycle programs, with a strong emphasis on AI-driven automation.

The ideal candidate has 2-4 years in CRM, strong data skills, and a proactive, detail-oriented approach. This role is based at our El Segundo Headquarters.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field preferred.
• 2-4 years of experience in CRM, lifecycle, or email/SMS marketing.
• Hands-on experience building and QA'ing campaigns in an ESP or lifecycle platform.
• Advanced Excel/Google Sheets required; Tableau or similar BI tools a plus.

Responsibilities

• Coordinate multichannel campaigns (email, SMS, and Mobile App) from concept to execution.
• Pull and organize campaign performance data and frame insights for next steps.
• Use AI tools to build and improve CRM workflows and automate processes.
• Submit and manage creative tickets/briefs, ensuring assets are on-brand and timely.
• Stay current on CRM/lifecycle marketing trends and AI applications in marketing.

Skills

CRM

Lifecycle marketing

Email marketing

SMS marketing

Mobile app marketing

Data analysis

Advanced Excel/Google Sheets

AI tools in marketing

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

ESP platform

Tableau

Job description

Fabletics is seeking a CRM Specialist to drive lifecycle marketing across Email, SMS and Mobile App. You will partner with CRM to plan, execute and analyze campaigns, focusing on triggered and lifecycle programs, with a strong emphasis on AI-driven automation.

The ideal candidate has 2-4 years in CRM, strong data skills, and a proactive, detail-oriented approach. This role is based at our El Segundo Headquarters.