CRM Analyst

Amplifon; Minneapolis (MN); On-site; USD 85,000 - 95,000; Full time

Job summary

An established industry player in hearing health care is seeking a CRM Senior Marketing Specialist to enhance customer engagement and retention. This role involves developing and executing innovative multi-channel marketing strategies, collaborating across teams to achieve revenue goals, and optimizing campaign performance through data analysis. The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to manage complex marketing programs. Join a diverse and forward-thinking organization dedicated to making a positive impact in the lives of customers through innovative solutions and exceptional service.

Benefits

Medical, Dental, Vision

401(k) with company match

Generous vacation

Paid holidays

Flexible work arrangements

Paid time off for volunteering

Global mobility opportunities

Qualifications

• 5+ years managing multi-channel marketing campaigns.
• Strong proficiency in Excel with advanced functions.

Responsibilities

• Develop and execute multi-channel marketing campaigns.
• Manage relationships with key external vendors.

Skills

Multi-channel marketing campaigns

Data analysis

Communication skills

Problem-solving skills

Customer segmentation

Education

Bachelor’s degree in marketing

Bachelor’s degree in analytics

Tools

Microsoft Excel

Adobe Marketing Cloud

Job description

Amplifon Americas, parent company to Miracle-Ear and Amplifon Hearing Healthcare, a global leader in hearing health care, has a strong demand for an authentic, creative, diverse and versatile candidate for our CRM Senior Marketing Specialist role. We are looking for someone who is forward-thinking to help us strive towards everyday excellence while focusing on customer devotion and personal impact to ensure we are acting responsibly in everything we do.

In this role, you will support the development and execution of our comprehensive, multi- and omni-channel CRM strategies to achieve revenue goals for the CRM program and Miracle-Ear organization. You will drive improved customer retention, purchase rates, and engagement with the brand. You will have the opportunity to collaborate within marketing, across the organization globally, and with our franchisees.

Key Responsibilities:

1. Develop and execute multi-channel marketing campaigns (direct mail, email, SMS, call center, etc.) to drive awareness, engagement, and conversion with target audiences.
2. Ensure execution excellence by owning alignment across internal and external teams and managing the Quality Assurance process, leveraging weekly and monthly campaign planning and cross-functional meetings.
3. Manage relationships with key external vendors (i.e. campaign configuration, SMS services, data hygiene).
4. Assess campaign design and performance through impact analysis, trend monitoring, and testing to optimize effectiveness.
5. Collaborate on strategies to utilize customer segmentation, 1:1 marketing, and dynamic content strategies based on insights and analytics.
6. Research and project manage new program opportunities, in partnership with the broader team, to improve CRM effectiveness and drive customer retention.

Qualifications in this role include, but are not limited to:

1. Bachelor’s degree in marketing, analytics, or related field.
2. 5+ years of experience managing or supporting multi-channel marketing campaigns.
3. Strong proficiency in Microsoft Excel, including advanced functions (VLOOKUP, pivot tables).
4. Knowledge of logic-based campaign structures (Boolean, Fork, Union, If/Than/Or, etc.)
5. Proven ability to analyze data, identify opportunities, and translate insights into actionable recommendations.
6. Experience managing complex marketing programs, including segmentation, targeting, testing, performance measurement, and feasibility support.

Preferred Experience and Skills:

1. Strong analytical mindset with attention to detail and problem-solving skills.
2. Ability to operate independently, adapt to change, and focus on finding solutions.
3. Excellent communication skills, with the ability to convey complex strategies and technical execution to senior leaders.
4. Experience with client support/services, cross-functional teams, and working in a franchise organization (preferred but not required).
5. Familiarity with marketing channels such as direct mail, email, SMS, and call centers (a plus but not required).
6. Experience with Adobe Marketing Cloud (a plus but not required).

Compensation: Based on qualifications we anticipate the hiring range will be $85,000-$95,000

Benefits Offered:

1. Medical, Dental, Vision, 401(k) with company match, generous vacation, safe and sick leave, paid holidays, in addition to other benefits.
2. Flexible work arrangements to help support your work/life balance.
3. Paid time off dedicated to volunteering and giving back to the communities where we live and work.
4. Expand your experience by taking advantage of our global mobility opportunities.

About Us:

Amplifon, parent company to Miracle-Ear and Amplifon Hearing Healthcare, is the global leader in the Hearing Care Retail market. We have 70+ years of history behind us and we continue to invest and innovate to make more possible every day. With a global presence spanning 26 countries, our team of over 19,400 passionate professionals are on a mission to help people rediscover the emotions of sound. Amplifon Americas, defined as Canada, Latin America, and the United States is the largest market in the organization with significant growth potential over the next several years.

Miracle-Ear has led the way in innovation and customer service, helping over 50 million people with hearing loss. We operate over 1,500 franchised and corporately owned retail clinics across the United States and take pride in offering solutions that enhance our customer’s quality of life.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.