CRM Analyst

Amplifon; Minneapolis (MN); On-site; USD 85,000 - 95,000; Full time

Job summary

An established industry player is seeking a CRM Analyst to enhance customer engagement through innovative multi-channel marketing strategies. This role offers the chance to collaborate across global teams, manage complex marketing programs, and utilize data insights to optimize campaign effectiveness. With a focus on customer retention and brand loyalty, you will play a vital role in shaping the future of customer relationship management. Join a dynamic team that values creativity and personal impact while supporting your work-life balance with flexible arrangements and a comprehensive benefits package.

Benefits

Medical, Dental, Vision insurance

401(k) with company match

Generous vacation

Paid holidays

Flexible work arrangements

Paid time off for volunteering

Qualifications

• 5+ years of experience managing multi-channel marketing campaigns.
• Strong proficiency in Microsoft Excel, including advanced functions.

Responsibilities

• Develop and execute multi-channel marketing campaigns to drive engagement.
• Manage relationships with key external vendors for campaign execution.

Skills

Multi-channel marketing campaigns

Data analysis

Microsoft Excel

Customer segmentation

Problem-solving

Education

Bachelor’s degree in marketing

Bachelor’s degree in analytics

Tools

Adobe Marketing Cloud

Job description

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This range is provided by Amplifon. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$85,000.00/yr - $95,000.00/yr

Direct message the job poster from Amplifon

Amplifon Americas, parent company to Miracle-Earand Amplifon Hearing Healthcare, a global leader in hearing health care, has a strong demand for an authentic, creative, diverse and versatile candidate for ourCRM Analyst role. We are looking for someone who isforward-thinkingto help us strive towardseveryday excellencewhile focusing oncustomer devotionandpersonal impactto ensure we areacting responsiblyin everything we do.

In this role, you will support the development and execution of our comprehensive, multi- and omni-channel CRM strategies to achieve revenue goals for the CRM program and Miracle-Ear organization. You will drive improved customer retention, purchase rates, and engagement with the brand. You will have the opportunity to collaborate within marketing, across the organization globally, and with our franchisees.

Key Responsibilities:

• Develop and execute multi-channel marketing campaigns (direct mail, email, SMS, call center, etc.) to drive awareness, engagement, and conversion with target audiences.
• Ensure execution excellence by owning alignment across internal and external teams and managing the Quality Assurance process, leveraging weekly and monthly campaign planning and cross-functional meetings.
• Manage relationships with key external vendors (i.e. campaign configuration, SMS services, data hygiene).
• Assess campaign design and performance through impact analysis, trend monitoring, and testing to optimize effectiveness.
• Collaborate on strategies to utilize customer segmentation, 1:1 marketing, and dynamic content strategies based on insights and analytics.
• Research and project manage new program opportunities, in partnership with the broader team, to improve CRM effectiveness and drive customer retention.

Qualifications in this role include, but are not limited to:

• Bachelor’s degree in marketing, analytics, or related field.
• 5+ years of experience managing or supporting multi-channel marketing campaigns.
• Strong proficiency in Microsoft Excel, including advanced functions (VLOOKUP, pivot tables).
• Knowledge of logic-based campaign structures (Boolean, Fork, Union, If/Than/Or, etc.)
• Proven ability to analyze data, identify opportunities, and translate insights into actionable recommendations.
• Experience managing complex marketing programs, including segmentation, targeting, testing, performance measurement, and feasibility support.

Preferred Experience and Skills:

• Strong analytical mindset with attention to detail and problem-solving skills.
• Ability to operate independently, adapt to change, and focus on finding solutions.
• Excellent communication skills, with the ability to convey complex strategies and technical execution to senior leaders.
• Experience with client support/services, cross-functional teams, and working in a franchise organization (preferred but not required).
• Familiarity with marketing channels such as direct mail, email, SMS, and call centers (a plus but not required).
• Experience with Adobe Marketing Cloud (a plus but not required).

Compensation: Based on qualifications we anticipate the hiring range will be$85,000-$95,000

Benefits Offered:

• Medical, Dental, Vision, 401(k) with company match, generous vacation, safe and sick leave, paid holidays, in addition to other benefits.
• Flexible work arrangements to help support your work/life balance.
• Paid time off dedicated to volunteering and giving back to the communities where we live and work.
• Expand your experience by taking advantage of our global mobility opportunities.

About Us:

Amplifon, parent company to Miracle-Ear and Amplifon Hearing Healthcare, is the global leader in the Hearing Care Retail market. We have 70+ years of history behind us and we continue to invest and innovate to make more possible every day. With a global presence spanning 26 countries, our team of over 19,400 passionate professionals are on a mission to help people rediscover the emotions of sound. Amplifon Americas, defined as Canada, Latin America, and the United States is the largest market in the organization with significant growth potential over the next several years.

Miracle-Ear has led the way in innovation and customer service, helping over 50 million people with hearing loss. We operate over 1,500 franchised and corporately owned retail clinics across the United States and take pride in offering solutions that enhance our customer’s quality of life.

We are an equal opportunity employer and value diversity at our company. We do not discriminateon the basis ofrace, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.

#MiracleEar

#urgentlyhiring

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Project Management, and Quality Assurance

• Industries

  Retail Health and Personal Care Products, Hospitals and Health Care, and Consumer Services

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