CRM Product Manager

The Intersect Group; Irving (TX); On-site; USD 100,000 - 150,000; Full time

Job summary

The Intersect Group is seeking an experienced Product Manager to modernize customer engagement, CRM, and lifecycle marketing for a large-scale enterprise. You will own products from concept through launch, collaborate with stakeholders, and use customer insights to drive measurable outcomes.

You will work with technology, marketing, analytics, and leadership to define vision, roadmap, and features, prioritizing based on business goals and performance data.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 4+ years of Product Management experience with ownership of strategy and roadmap.
• Experience building, launching, and scaling products from concept to production.
• Experience in large organizations with complex product ecosystems and multiple stakeholders.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to work independently and thrive in ambiguous environments.
• Excellent communication and stakeholder management skills.
• Experience translating business needs and customer feedback into successful product solutions.

Responsibilities

• Own the end-to-end product lifecycle from discovery through launch and optimization.
• Define product vision, strategy, and roadmap aligned with business objectives.
• Gather customer feedback, conduct user research, and identify opportunities for product enhancements.
• Define and prioritize features based on customer needs, market trends, business goals, and performance data.
• Analyze product and customer data to generate actionable insights and improve outcomes.
• Collaborate with engineering, design, analytics, marketing, and business stakeholders to deliver product solutions.
• Present recommendations and roadmap priorities to leadership and key stakeholders.
• Develop scalable processes that improve product development, release management, and operational efficiency.
• Manage product documentation, requirements, user stories, specifications, and release communications.
• Monitor product performance metrics and continuously optimize customer experiences.

Skills

Product Management

User research

Data analysis

Stakeholder management

Cross-functional collaboration

Communication

Education

Bachelor's degree or equivalent experience

Tools

Jira

Confluence

Job description

Not leveraging C2C or 3rd Party candidates for this role!

Only considering candidates local to DFW for this role.

We are seeking an experienced Product Manager to help modernize and enhance customer engagement, CRM, and lifecycle marketing capabilities across a large-scale enterprise environment. This role will focus on developing customer-facing experiences, optimizing engagement strategies, and driving product initiatives that improve acquisition, retention, personalization, and customer satisfaction.

The ideal candidate combines strong enterprise product management experience with a hands-on, entrepreneurial mindset. You will own products from concept through launch, collaborate with multiple stakeholder groups, and leverage customer and business insights to drive measurable outcomes.

Why This Opportunity?

• Work on highly visible products that impact customer engagement and business performance.
• Partner with cross-functional teams across technology, marketing, analytics, operations, and leadership.
• Own product strategy, roadmap creation, feature prioritization, and execution.
• Influence the future of CRM, personalization, lifecycle marketing, and customer experience initiatives.
• Join a fast-moving team that values innovation, ownership, and data-driven decision making.

Responsibilities

• Own the end-to-end product lifecycle from discovery through launch and optimization.
• Define product vision, strategy, and roadmap aligned with business objectives.
• Gather customer feedback, conduct user research, and identify opportunities for product enhancements.
• Define and prioritize features based on customer needs, market trends, business goals, and performance data.
• Analyze product and customer data to generate actionable insights and improve outcomes.
• Collaborate with engineering, design, analytics, marketing, and business stakeholders to deliver product solutions.
• Present recommendations and roadmap priorities to leadership and key stakeholders.
• Develop scalable processes that improve product development, release management, and operational efficiency.
• Manage product documentation, requirements, user stories, specifications, and release communications.
• Monitor product performance metrics and continuously optimize customer experiences.

Required Qualifications

• Bachelor's degree or equivalent professional experience.
• 4+ years of Product Management experience with demonstrated ownership of product strategy and roadmap.
• Experience building, launching, and scaling products from concept to production.
• Experience working in large organizations with complex product ecosystems and multiple stakeholder groups.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to work independently and thrive in ambiguous environments.
• Excellent communication and stakeholder management skills.
• Experience translating business needs and customer feedback into successful product solutions.

Preferred Experience

• CRM platforms and customer engagement products.
• Customer lifecycle management and lifecycle marketing.
• Marketing technology (MarTech) platforms.
• Loyalty or customer engagement programs.
• Retail, consumer-facing, or high-volume digital products.
• Personalization and customer journey orchestration.
• Campaign automation across email, SMS, push notifications, in-app messaging, and other channels.

Technical Skills

Required

• Product Management methodologies
• User research and customer discovery
• Data analysis and performance reporting
• Cross-functional stakeholder management

Preferred

• CRM platforms
• Marketing automation tools
• Customer Data Platforms (CDPs)
• Journey orchestration platforms
• Jira
• Confluence
• Campaign analytics tools

Ideal Candidate

The successful candidate is a true Product Manager, not simply a project coordinator or delivery lead. They have a proven track record of:

• Identifying customer or business problems.
• Defining product strategy and vision.
• Driving discovery and gathering requirements.
• Prioritizing features and roadmap initiatives.
• Influencing stakeholders across multiple functions.
• Launching products and measuring results.
• Demonstrating measurable business impact.

Candidates should be comfortable explaining:

• What problem they identified.
• Why it was important to solve.
• How they defined the product solution.
• Their role in driving execution.
• The resulting business outcomes.

Preferred Candidate Profile

Experience in large enterprise environments is strongly preferred. Successful candidates typically have:

• Experience working within complex organizations and stakeholder ecosystems.
• A strategic product mindset combined with a hands-on approach.
• The ability to navigate ambiguity and drive results independently.
• Strong ownership and accountability.
• A customer-centric and data-driven decision-making style.