Senior CRM & Personalization Analytics Leader

SuperMom's LLC; Irving (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

7-Eleven is seeking a Senior Manager of CRM & Personalization Analytics in Irving, TX to lead the analytics strategy for CRM campaigns, loyalty programs, and personalized experiences across channels. You will mentor 1–2 analysts and partner with cross-functional teams to drive data-driven engagement.

The role emphasizes data storytelling, campaign measurement, and advanced analytics to inform marketing strategy and audience targeting.

Qualifications

• Bachelor’s or Master’s in analytics, statistics, marketing, economics, or related field.
• 8+ years in analytics focused on marketing, loyalty, CRM, or personalization in retail or consumer brands.
• Strong SQL, data visualization, and statistical analysis skills.
• Experience with customer segmentation, predictive modeling, and campaign measurement.
• Excellent communication and storytelling to influence stakeholders.

Responsibilities

• Lead end-to-end analytics strategy for CRM campaigns, loyalty programs, and personalized experiences across channels.
• Manage 1–2 analysts, guiding analytics delivery and career development.
• Develop frameworks to measure campaign performance and personalization impact.
• Deliver insights on customer behavior, lifecycle, churn, and engagement for marketing strategy.
• Design and analyze A/B and multivariate tests to optimize messaging and targeting.
• Translate complex data into clear narratives for senior leadership and partners.

Skills

CRM analytics

Predictive modeling

A/B testing

Data storytelling

Customer segmentation

SQL

Data visualization

Education

Bachelor’s or Master’s degree in Analytics/Statistics/Marketing/Economics

Tools

Tableau

Power BI

CRM platforms / CDPs

Job description

7-Eleven is seeking a Senior Manager of CRM & Personalization Analytics in Irving, TX to lead the analytics strategy for CRM campaigns, loyalty programs, and personalized experiences across channels. You will mentor 1–2 analysts and partner with cross-functional teams to drive data-driven engagement.

The role emphasizes data storytelling, campaign measurement, and advanced analytics to inform marketing strategy and audience targeting.