CRM Operations Manager

slrconsulting

New York (NY)

On-site

USD 120,000 - 150,000

Full time

3 days ago
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Job summary

SLR Consulting is seeking a senior CRM and analytics lead to own the HubSpot platform, manage migrations for acquired entities, and govern data privacy and governance across systems. You will build scalable analytics, lead scoring, and nurture programs while enabling stakeholders with clear dashboards.

The role emphasizes end-to-end HubSpot administration, integration with enterprise data sources, and governance compliance to support Sales, Marketing, and leadership decision-making.

Qualifications

  • Extensive experience with large-scale CRM platforms, preferably HubSpot.
  • Strong data governance and privacy compliance knowledge.
  • Ability to design and implement analytics models and dashboards.

Responsibilities

  • Own the end-to-end HubSpot CRM, including permissions, objects, and integrations.
  • Lead the CRM migration for acquired companies into HubSpot.
  • Design lead scoring, nurture workflows, and marketing automation optimizations.
  • Develop dashboards and reports for Sales, Marketing, and Leadership.
  • Ensure GDPR/CCPA data governance and platform compliance.

Skills

HubSpot administration
CRM governance
Data privacy (GDPR/CCPA)
Data migration
System integrations
Analytics & dashboards

Tools

HubSpot

Job description

Key Responsibilities
Platform Ownership & Administration (HubSpot Focus)
  • System Administration: End-to-end ownership of SLR CRM instance. From basic layout and permission set coordination to custom object design, platform integrations, and the overall optimization of the CRM
  • Product Roadmap & Strategy: Own the HubSpot product roadmap, prioritizing new features, integrations, and ongoing maintenance
  • System Migration Lead: Lead and execute CRM system migrations for newly acquired companies, integrating their data and processes into our central HubSpot instance
  • Data & CRM Oversight, including GDPR: Serve as the primary custodian of client data within HubSpot, focusing on data hygiene, enrichment, standardization, and governance policies. Ensure HubSpot configurations and processes are compliant with GDPR, CCPA, and other global data privacy regulations
  • System Configuration: Manage user provisioning, roles/permissions, field creation, custom objects, and other core system configuration tasks
  • System Integration: Oversee and assist with integrating new technologies and data sources into the HubSpot ecosystem based on Enterprise Architecture guidelines.
Marketing Operations & Advanced Analytics
  • Lead /Intent Scoring Architect: Design, implement, and govern the holistic lead /intent scoring model (combining fit, behavioral, and engagement criteria) to ensure leads are accurately prioritized and routed
  • Campaign & Nurture Frameworks: Audit and optimize existing automation to create scalable campaign and nurture frameworks and workflows that maximize lead conversion at every stage of the funnel
  • Intent and Predictive Modeling: Understand, design, and implement advanced analytics models, including intent data capture and predictive propensity scoring, leveraging HubSpot's AI tools and integrated third-party platforms
  • Marketing Data Governance: Partner with Marketing Leadership to ensure all campaign reporting is accurate and marketing attribution models are correctly configured in HubSpot
Reporting, Analysis & Optimization
  • Reporting & Dashboards: Design, create, maintain , and refine advanced dashboards and reports for the Sales, Marketing, and Leadership teams within HubSpot's reporting tools.
  • Process Optimization: Audit complex sales and marketing processes within HubSpot, building and mapping sales playbooks and nurture programs directly into the CRM to drive consistent behavior and efficiency
  • GTM Execution Support: Assist with the planning and execution of GTM strategies and initiatives by configuring the platform to enable them
Change Management & Enablement
  • Change Agent: Act as a trusted Change Agent, ensuring the successful adoption of new features and processes across Sales, Marketing, and Client Management
  • Enablement Support: Support the Sales Excellence team by developing training materials and documentation for new HubSpot processes and features
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