CRM Operations Manager

SLR Consulting Ltd; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

SLR Consulting Ltd is seeking a senior CRM and HubSpot platform owner to lead platform administration, data governance, and marketing technology strategies. You will own the CRM roadmap, oversee migrations, ensure privacy compliance, and build analytics dashboards to optimize lead scoring and nurture programs.

Based in New York, you will enable GTM initiatives and act as a change agent across Sales, Marketing and Client Management Enablement.

Qualifications

• Experience owning and evolving large HubSpot ecosystems.
• Strong data governance and privacy compliance knowledge (GDPR/CCPA).
• Proven track record delivering CRM migrations and integrations.
• Ability to design and govern lead scoring and nurture programs.
• Experience building dashboards for Sales, Marketing and Leadership.

Responsibilities

• Own the HubSpot platform and administer CRM configurations.
• Define and own the product roadmap, features and integrations.
• Lead CRM migrations for acquired companies into HubSpot.
• Guard GDPR/CCPA compliance and data governance in HubSpot.
• Manage user provisioning, roles, and field/config objects.
• Oversee integrations of new technologies per EA guidelines.
• Design and govern lead scoring and nurture flows.
• Develop dashboards and reports for Sales, Marketing, Leadership.
• Assist GTM planning and change enablement across teams.

Skills

Platform Ownership

CRM Administration

GDPR Compliance

Data Governance

Integrations

Lead Scoring

Marketing Ops

Analytics Dashboards

Job description

Key Responsibilities

The primary focus of this role will be platform ownership and admin execution, optimization, and administration.

• Platform Ownership & Administration (HubSpot Focus) System Administration: End-to-end ownership of SLR CRM instance. From basic layout and permission set coordination to custom object design, platform integrations, and the overall optimization of the CRM
• Product Roadmap & Strategy: Own the HubSpot product roadmap, prioritizing new features, integrations, and ongoing maintenance
• System Migration Lead: Lead and execute CRM system migrations for newly acquired companies, integrating their data and processes into our central HubSpot instance
• Data & CRM Oversight, including GDPR: Serve as the primary custodian of client data within HubSpot, focusing on data hygiene, enrichment, standardization, and governance policies. Ensure HubSpot configurations and processes are compliant with GDPR, CCPA, and other global data privacy regulations
• System Configuration: Manage user provisioning, roles/permissions, field creation, custom objects, and other core system configuration tasks
• System Integration: Oversee and assist with integrating new technologies and data sources into the HubSpot ecosystem based on Enterprise Architecture guidelines.
• Marketing Operations & Advanced Analytics Lead/Intent Scoring Architect: Design, implement, and govern the holistic lead/intent scoring model (combining fit, behavioral, and engagement criteria) to ensure leads are accurately prioritized and routed
• Campaign & Nurture Frameworks: Audit and optimize existing automation to create scalable campaign and nurture frameworks and workflows that maximize lead conversion at every stage of the funnel
• Intent and Predictive Modeling: Understand, design, and implement advanced analytics models, including intent data capture and predictive propensity scoring, leveraging HubSpot's AI tools and integrated third-party platforms
• Marketing Data Governance: Partner with Marketing Leadership to ensure all campaign reporting is accurate and marketing attribution models are correctly configured in HubSpot Reporting, Analysis & Optimization Reporting & Dashboards: Design, create, maintain, and refine advanced dashboards and reports for the Sales, Marketing, and Leadership teams within HubSpot's reporting tools.
• Process Optimization: Audit complex sales and marketing processes within HubSpot, building and mapping sales playbooks and nurture programs directly into the CRM to drive consistent behavior and efficiency
• GTM Execution Support: Assist with the planning and execution of GTM strategies and initiatives by configuring the platform to enable them
• Change Management & Enablement Change Agent: Act as a trusted Change Agent, ensuring the successful adoption of new features and processes across Sales, Marketing, and Client Management Enablement Support: Support the Sales Excellence team by developing training materials and documentation for new HubSpot processes and features

We’re Making Sustainability Happen

We don’t have all the answers to the complex sustainability challenges faced by humanity today. But we’re working on it. We are a consultancy with 4,500+ employees, working on projects in over 125 countries around the world. When you join SLR, you’ll work alongside some of the world’s leading advisors and technicians on projects of global importance in the environmental space. We know sustainability starts from within. And no matter how good we are today, we can always do better. We continually work on our internal ethics to set the standard for organisations and reflect the advice we give to clients.