Senior Manager, Marketing Automations, Revenue Operations

Jobtailor

Irving (TX)

On-site

USD 120,000 - 180,000

Full time

6 days ago

Be an early applicant

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Health benefits

Job summary

Jobtailor seeks a Senior Marketing Automation/Operations leader to own HubSpot Marketing Hub and the CRM for Franchise Development. You will design automated journeys, lead scoring, and lifecycle programs while building cross-channel campaigns with email, SMS, webinars, and ads.

You will ensure data quality, governance, and analytics across platforms and drive ROI with executive dashboards. Ideal candidates bring 7+ years in Marketing Automation, deep HubSpot experience, and a track record in

Qualifications

7+ years of Marketing Automation or Marketing Operations experience.
Advanced experience administering HubSpot Marketing Hub Professional or Enterprise.
Strong understanding of CRM management, marketing automation, lead generation, and digital marketing.
Experience with workflow automation, reporting, API integrations, and marketing analytics.
Revenue Operations experience.
Experience supporting franchise development or multi-location organizations.
Experience with LiveRamp, Google Analytics 4, Power BI, Salesforce, or similar marketing technologies.
Working knowledge of HTML/CSS and SQL.
Ability to communicate effectively, both verbally and in writing, across cross-functional teams.
Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Detail-oriented with a high level of accuracy.
Problem-solving and critical thinking skills.
Ability to work independently and as part of a team.
Bachelor's degree in Marketing or a related field.

Responsibilities

Own and optimize the HubSpot Marketing Hub and CRM ecosystem for Franchise Development.
Design and manage automated lead nurturing, lifecycle marketing, lead scoring, and customer journey workflows.
Build and execute integrated campaigns across email, SMS, webinars, events, digital advertising, landing pages, and forms.
Manage CRM data quality, segmentation, compliance, and marketing operations best practices.
Develop executive dashboards and reporting measuring campaign performance, lead generation, marketing attribution, pipeline health, and ROI.
Partner with Franchise Development and Sales leadership to improve lead quality, conversion rates, and pipeline velocity.
Manage integrations between HubSpot and analytics, advertising, and customer data platforms.
Optimize marketing performance through testing, analytics, automation, and AI-enabled solutions.
Stay current on HubSpot capabilities and emerging marketing technology trends.

Skills

Marketing automation

CRM management

Lead generation

Revenue operations

Cross-functional collaboration

HTML/CSS & SQL

Education

Bachelor's degree in Marketing

Tools

HubSpot

LiveRamp

Google Analytics 4

Power BI

Salesforce

Job description

Own and optimize the HubSpot Marketing Hub and CRM ecosystem for Franchise Development
Design and manage automated lead nurturing, lifecycle marketing, lead scoring, and customer journey workflows
Build and execute integrated campaigns across email, SMS, webinars, events, digital advertising, landing pages, and forms
Manage CRM data quality, segmentation, compliance, and marketing operations best practices
Develop executive dashboards and reporting measuring campaign performance, lead generation, marketing attribution, pipeline health, and ROI
Partner with Franchise Development and Sales leadership to improve lead quality, conversion rates, and pipeline velocity
Manage integrations between HubSpot and analytics, advertising, and customer data platforms
Optimize marketing performance through testing, analytics, automation, and AI-enabled solutions
Stay current on HubSpot capabilities and emerging marketing technology trends

Requirements

7+ years of Marketing Automation or Marketing Operations experience
Advanced experience administering HubSpot Marketing Hub Professional or Enterprise
Strong understanding of CRM management, marketing automation, lead generation, and digital marketing
Experience with workflow automation, reporting, API integrations, and marketing analytics
Revenue Operations experience
Experience supporting franchise development or multi-location organizations
Experience with LiveRamp, Google Analytics 4, Power BI, Salesforce, or similar marketing technologies
Working knowledge of HTML/CSS and SQL
Ability to communicate effectively, both verbally and in writing, across cross-functional teams
Ability to manage multiple priorities and meet deadlines in a fast-paced environment
Detail-oriented with a high level of accuracy
Problem-solving and critical thinking skills
Ability to work independently and as part of a team
Bachelor's degree in Marketing or a related field

Core Competencies

Demonstrates expertise in HubSpot Marketing Hub administration, marketing automation, and CRM management, with a strong focus on lead generation and campaign performance analytics. Proficient in optimizing marketing strategies through data-driven insights and cross-functional collaboration.

Highest-signal resume keywords