Digital Marketing Strategist

Interviewer.AI; Providence (RI); On-site; USD 55,000 - 75,000; Full time

Job summary

Hook Security Inc is looking for a professional to develop and manage comprehensive marketing plans while serving as the main client contact. This role emphasizes strong experience with HubSpot, project coordination across teams, and a commitment to client relations.

The candidate must adeptly handle data analyses, oversee email marketing campaigns, and ensure project timelines are met. This is an opportunity to drive client success by translating goals into action and fostering strong, trusted relationships.

Qualifications

• Proficient in using HubSpot and CRM platforms.
• Experience working directly with clients to develop marketing strategies.
• Ability to conduct data analysis and prepare performance reports.

Responsibilities

• Lead development of comprehensive marketing plans for clients.
• Oversee email campaigns including setup and reporting.
• Monitor project timelines and client requests to ensure timely delivery.
• Track project status and flag potential risks or delays.

Skills

Strong HubSpot experience

Client relationship management

Project coordination

Data analysis

SEO knowledge

Tools

HubSpot

CRM software

Job description

What You’ll Do

Strong HubSpot experience is highly beneficial and preferred.

• Work 1-on-1 with clients to develop comprehensive marketing plans.
• Understand client goals, translate them into actionable strategies, and ensure deliverables align with expectations.
• Report progress to internal teams and help ensure tasks stay on track.
• Serve as the main point of contact for assigned clients, building strong, trusted relationships.
• Lead regular client check-ins, status updates, and strategy conversations.
• Ensure client needs, expectations, deadlines, and priorities are clearly communicated to the internal team.
• Proactively identify opportunities to improve client results, strengthen relationships, and add value.
• Support client retention by maintaining consistent communication, accountability, and a high level of service.
• Escalate client concerns, blockers, or strategic needs to leadership when appropriate.

Account Management & Project Coordination

• Coordinate with creative, content, web, paid media, and leadership teams to keep projects moving forward.
• Monitor project timelines, deliverables, and client requests to ensure work is completed accurately and on time.
• Prepare meeting agendas, recap notes, next steps, and follow-ups after client calls.
• Help manage client feedback, approvals, and scope conversations with clarity and professionalism.
• Keep internal teams aligned on priorities, responsibilities, and next steps.
• Help ensure client communications are timely, professional, and organized.
• Track project status and flag potential risks, delays, or changes in scope.

Campaign & Marketing Oversight

• Support and oversee email campaigns, including setup, optimization, and reporting.
• Conduct data analysis and prepare performance reports for clients and leadership.
• Assist in sales enablement efforts through strategic planning, tool setup, and content alignment.
• Provide direction or oversight on SEO, social media management, paid digital spend, and general web technologies.
• Help connect marketing performance insights to strategic client recommendations.

HubSpot & CRM Responsibilities

• Have a solid understanding of how the CRM works and how information is organized.
• Manage HubSpot to support the sales, marketing, and customer service teams.
• Set up and monitor basic automated tasks and simple processes in the CRM.
• Keep the database clean, organized, and up to date.
• Create easy-to-understand reports and dashboards to show overall progress.
• Troubleshoot common HubSpot issues and help team members use the platform effectively.