DIRECTOR OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Micro Center; Hilliard (OH); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Employee Discount

Tuition Reimbursement and Education

Paid Time Off

401(k) Retirement Plan with Company

Industry‑Leading Vendor and Company Tr

Clear Career Growth and Advancement

Job summary

Micro Center is seeking a Director of Customer Relationship Management (CRM) to lead omnichannel customer data strategy from the Hilliard, OH home office. You will drive acquisition, retention, and lifetime value through Bloomreach-driven personalization across website, email, SMS, and in-store touchpoints.

You will report to the CMO and partner with Stores, Merchandising, Marketing, Digital, E‑commerce, IT, and Analytics to align customer engagement with store performance and digital growth.

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, or related field.
• 8–12+ years in CRM, lifecycle marketing, or customer experience in retail.
• 3–5+ years of people management experience.
• Hands-on experience with Bloomreach, marketing automation, POS, and CDPs.

Responsibilities

• Define and execute a CRM strategy to drive store traffic and omnichannel experiences.
• Lead lifecycle marketing campaigns across email, SMS, and push channels.
• Own membership program strategy and cross-channel loyalty initiatives.
• Build and mentor a high-performing CRM team and collaborate with internal partners.
• Define KPIs and deliver actionable insights to leadership.

Skills

CRM expertise

Lifecycle marketing

Data analysis

Cross-functional leadership

Omnichannel retail experience

Education

Bachelor’s degree in Marketing, Business, Information Systems, or related field

Tools

Bloomreach

POS systems

CRM software

Job description

DIRECTOR OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Job Category: Corporate Office

Requisition Number: DIREC006944

• Posted : September 2, 2026
• Full-Time
• On-site

Locations

Showing 1 location

Leap Road
Leap Road
Hilliard, OH 43026, USA

Description

MICRO CENTER is the nation’s leading computer and electronics big box retailer, offering more than 40,000 top technology products. For over 45 years, our success has been driven by unmatched expertise, a passion for innovation, and a steadfast commitment to exceptional customer service.

Joining Micro Center means more than working in retail—it’s an opportunity to be at the forefront of fast-growing tech, including edge AI, advanced 3D printing, robotics, and emerging maker solutions shaping the future.

At Micro Center, Passion, Energy, and Commitment aren’t just words—they’re how we work, grow, and win together. We take pride in creating long‑term customer relationships and cultivating a workplace where associates are supported, empowered, and valued. Our teams play a hands‑on role in bringing complex and cutting‑edge solutions to life for our customers, making technology approachable and impactful every day.

We are currently seeking a self‑motivated, results oriented Director of Customer Relationship Management (CRM). (This position is located in our Hilliard Ohio Home Office.)

About the Role

The Director of Customer Relationship Management leads the CRM and customer data strategy for a store‑led, omnichannel retail organization, with responsibility for driving customer acquisition, retention, and lifetime value.

This role manages the customer lifecycle end to end using customer data, CRM platform (Bloomreach), and personalization to connect digital touchpoints (website, email, SMS) with in‑store and online behavior, ensuring a seamless and consistent customer experience. Reporting to the Chief Marketing Officer, the Director partners closely with Stores, Merchandising, Marketing, Digital, E‑commerce, IT, and Analytics to align customer engagement strategies with both store performance and digital growth.

What You’ll Do

Omnichannel CRM Strategy

• Define and execute a CRM strategy that drives store traffic, store and BOPIS conversion, and integrated omnichannel experiences
• Manage the customer lifecycle across acquisition, onboarding, engagement, retention, loyalty, and reactivation
• Align CRM programs with store promotions, merchandising strategies, digital campaigns, and seasonal retail initiatives
• Ensure the website and digital experiences support in‑store, online, and omnichannel fulfillment options, including BOPIS
• Maintain the integrity of customer data across all retail and digital systems, ensuring accuracy, consistency, and reliability
• Manage customer de‑duplication processes, identity resolution, and master customer records
• Establish and maintain strong data hygiene standards, including governance, validation, and ongoing quality monitoring
• Develop customer segments based on purchase behavior, channel engagement, geography, preferred store, and category affinity
• Partner with analytics teams to measure customer behavior and performance across in‑store, digital, and omnichannel journeys
• Ensure compliance with privacy and data regulations (e.g., GDPR, CCPA)
• Manage CRM, marketing automation, loyalty, and customer data platforms (CDPs)
• Partner with IT, Digital, and E‑commerce teams to integrate POS, e‑commerce platforms, membership systems, and CRM
• Lead optimization of CRM and personalization technologies, including Bloomreach, to support omnichannel personalization and product discovery

Lifecycle Marketing, Personalization & Geo‑Targeting

• Develop CRM‑driven campaigns across email, SMS, push notifications, membership communications, and other owned channels
• Deliver personalized messaging and offers informed by channel behavior, purchase history, and location signals
• Use geo‑targeting and store‑preference data to drive store visits and online order reservations
• Leverage website behavior to guide customers toward stores, online reservations, or omnichannel fulfillment paths
• Establish test‑and‑learn frameworks to optimize personalization, cadence, and omnichannel conversion

Membership & Retention

• Lead or closely partner on retail membership program strategy and execution
• Develop initiatives that increase repeat purchases, visit frequency, and long‑term customer value across channels
• Use CRM insights to re‑engage lapsed customers and strengthen cross‑channel loyalty

Team Leadership & Cross‑Functional Collaboration

• Build, lead, and manage a high‑performing CRM and lifecycle marketing team
• Serve as the CRM and customer data subject‑matter expert across the organization
• Collaborate closely with Stores, Merchandising, Marketing, Digital, E‑commerce, IT, Analytics, and Customer Support

Performance, Reporting & Optimization

• Define and track CRM and omnichannel KPIs including:
• Customer acquisition, retention, and lifetime value (CLV)
• Engagement and conversion across channels
• BOPIS adoption and conversion rates
• Online‑to‑store attribution and influenced store sales
• Store visit frequency and omnichannel revenue contribution
• Monitor customer data quality and continuously improve accuracy and usability
• Deliver performance reporting and strategic insights to the CMO and executive leadership
• Continuously refine CRM programs to improve omnichannel performance and customer experience

What We’re Looking For

• Bachelor’s degree in Marketing, Business, Information Systems, or a related field (MBA or an advanced degree a plus)
• Experience in brick‑and‑mortar, omnichannel, or specialty retail
• 8–12+ years of experience in CRM, lifecycle marketing, or customer experience in an omnichannel or retail environment
• 3–5+ years of people management experience
• Hands‑on experience with CRM, marketing automation, POS, membership programs, and customer data platforms (Bloomreach strongly preferred)
• Experience managing customer data quality, de‑duplication, and data hygiene
• Strong analytical skills with the ability to connect customer insights to store, digital, and omnichannel performance
• Strong understanding of customer data, attribution, and segmentation
• Experience with personalization, geo‑targeting, and lifecycle marketing
• Cross‑functional leadership and collaboration
• Occasional travel may be required

Benefits That Support Your Growth and Well‑Being:

At Micro Center, we’re committed to taking care of our associates so they can thrive—both at work and in life. Our comprehensive benefits package includes:

• Competitive Employee Discount, including our Friends & Family Discount Program
• Tuition Reimbursement and Education Savings Opportunities to support continuous learning
• Paid Time Off for regular associates to rest, recharge, and take care of what matters most
• 401(k) Retirement Plan with Company Match to help you plan for the future
• Industry‑Leading Vendor and Company Training to build your skills and product expertise
• Clear Career Growth and Advancement Opportunities across the organization

Why Micro Center

Our core promise is to take care of our associates and our customers. That commitment has guided our culture, our growth, and our success for more than four decades—and it’s what makes Micro Center a truly exceptional place to build your career.

Micro Center is an Equal Opportunity Employer.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.