CRM Marketing Specialist (Part Time)

Addison Group; Boston (MA); On-site; USD 47,000 - 63,000; Part time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k

Job summary

Addison Group in Boston, MA is seeking a part-time CRM Marketing Specialist to support hands-on CRM campaigns across email, SMS, and mobile channels for ~25–30 hours per week.

The ideal candidate will manage journeys, audience segmentation, and data-driven personalization within a marketing automation platform, with strong HTML/CSS and SQL skills for dynamic content and QA. This role offers a part-time schedule and comprehensive benefits.

Qualifications

• 2+ years of experience in CRM, lifecycle, email, or digital marketing.
• Hands-on experience building and deploying campaigns in Salesforce Marketing Cloud or a comparable platform.
• Experience with campaign automation, journey building, audience segmentation, and data-driven personalization.
• Knowledge of HTML/CSS, SQL, and dynamic email content.
• Strong troubleshooting and cross-functional collaboration.

Responsibilities

• Build, test, schedule, and deploy CRM campaigns across email, SMS, and mobile channels.
• Create and maintain automated customer journeys, promotional campaigns, and triggered communications.
• Develop email layouts and messaging using provided assets and campaign requirements.
• Manage audience segmentation, lists, personalization, and campaign automation.
• QA across devices and platforms prior to launch.
• Support A/B testing of messaging, creative, timing, and other variables.
• Monitor engagement, deliverability, conversion, and other campaign metrics.
• Coordinate campaign execution with marketing, analytics, and other teams.
• Maintain subscription preferences and digital marketing compliance.
• Identify opportunities to improve processes, performance, and automation.

Skills

CRM marketing

Lifecycle marketing

Campaign execution

A/B testing

Cross-functional collaboration

Project management

Tools

Salesforce Marketing Cloud

HTML/CSS

SQL

Job description

Title: CRM Marketing Specialist (Part Time)

Location: Boston, MA

Pay Rate Range: $40 / hour

Benefits: This position is eligible for medical, dental, vision, and 401k.

Job Description

We are seeking a CRM Marketing Specialist for a part-time engagement of approximately 25 – 30 hours per week. This role will support the hands-on execution and optimization of customer marketing campaigns across digital channels.

The ideal candidate is highly organized, technically comfortable within a marketing automation platform, and able to manage campaigns from build through deployment while maintaining strong quality standards.

Responsibilities

• Build, test, schedule, and deploy CRM campaigns across email, SMS, and mobile channels.
• Create and maintain automated customer journeys, promotional campaigns, and triggered communications.
• Develop email layouts and messaging using provided creative assets and campaign requirements.
• Manage audience segmentation, lists, personalization, and campaign automation.
• Perform thorough QA across devices and platforms prior to launch.
• Support A/B testing of messaging, creative, timing, and other campaign variables.
• Monitor engagement, deliverability, conversion, and other campaign performance metrics.
• Partner with marketing, creative, analytics, and other internal teams to coordinate campaign execution.
• Maintain appropriate subscription preferences and digital marketing compliance standards.
• Identify opportunities to improve campaign processes, performance, and automation.

Qualifications

• 2+ years of experience in CRM, lifecycle, email, or digital marketing.
• Hands-on experience building and deploying campaigns within Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
• Experience with campaign automation, journey building, audience segmentation, and data-driven personalization.
• Working knowledge of HTML/CSS, SQL, and dynamic email content.
• Comfortable troubleshooting campaign, data, and rendering issues.
• Familiarity with A/B testing, campaign analytics, and email deliverability.
• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Excellent attention to detail and ability to work effectively with cross-functional teams.

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

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