SMC CRM Marketing Specialist

Beacon Hill; Boston (MA); On-site; USD 42,000 - 76,000; Part time

Job summary

Beacon Hill is seeking a CRM Specialist to coordinate and optimize marketing campaigns across Email, SMS, Push and In-App messages. The role centers on SFMC and AMPscript, with an emphasis on lifecycle journeys and data-driven optimization.

The contract runs 12 months with potential to convert to full-time. Hours are 20–30 per week and some onsite work is required in downtown Boston on Mondays and Wednesdays.

Qualifications

• Bachelor's degree in marketing, communication or related field.
• 2+ years of experience in email marketing or digital marketing roles, focused on email.
• Technical proficiency in email marketing platforms (e.g. Salesforce Marketing Cloud, Mailchimp).
• Experience deploying SFMC tools: Content Builder, Journey Builder, Automation Studio, Mobile Studio.
• Significant experience with AMPscript, Dynamic Code Blocks, and SQL within SFMC.
• Knowledge of HTML/CSS for designing/polishing emails; familiarity with Adobe Creative Suite is a plus.
• Strong data interpretation and actionable insight skills; comfortable with Google Analytics.

Responsibilities

• Coordinate, implement and optimize CRM campaigns (Email, SMS, Push, In-App).
• Develop and execute lifecycle journeys aligned with marketing calendar and initiatives.
• Contribute to copywriting, email design, campaign automation, and data extension support.
• Build and deploy emails and audience lists in SFMC across channels.
• Monitor performance metrics and ensure compliance with policies.

Skills

CRM marketing strategy

Campaign optimization

Email marketing analytics

Copywriting support

Technical troubleshooting

Team collaboration

Education

Bachelor's degree in marketing, communication or related field

Tools

Salesforce Marketing Cloud

Mailchimp

Content Builder

Journey Builder

Automation Studio

Mobile Studio

AMPscript

Dynamic Code Blocks

SQL

HTML

CSS

Google Analytics

Adobe Creative Suite

Job description

Duration: 12-month contract with potential to convert full-time

Hours: Initially 20-30 hours per week

Onsite Requirement: Would be expected to go onsite on Mondays & Wednesdays to their office in downtown Boston.

Required Skills: Must have Salesforce Marketing Cloud and AMPscript experience

The CRM Specialist coordinates, implements and optimizes best-in-class CRM marketing campaigns (Email, SMS, Push and In-App Messages) aligned with annual marketing calendar, brand initiatives, member moments and organizational goals. This role will develop and execute Email, SMS, Push, In-App messaging marketing campaigns, including promotional campaigns aligned with marketing initiatives, seasonal promotions, lifecycle journeys and member milestones. The Specialist will contribute to copywriting, email design, campaign automation, HTML/Data extension support, journey building and light analytics.

• CRM Campaign Implementation
• Content Optimization
• Email List Management
• A/B Testing
• Performance Metrics Monitoring
• Compliance Assurance
• Automation Implementation

Experience, Qualifications & Competencies

• Bachelor's degree in marketing, communication or related field
• 2+ years of experience in email marketing or digital marketing roles, focused on email
• Technical proficiency in email marketing platforms (e.g. Salesforce Marketing Cloud, Mailchimp), CRM software, and automation software and tools
• Proven experience building emails and audience lists as well as deployment in SFMC Salesforce Marketing Cloud, including Content Builder, Journey Builder, Automation Studio, and Mobile Studio
• Significant experience with AMPscript, Dynamic Code Blocks, and SQL with SFMC or mastery of AMPscript and Dynamic Code Blocks, and SQL within SFMC
• Analytical minded with the ability to interpret data, monitor metrics, and use actionable insights to improve campaigns. Knowledgeable in Google analytics tools.
• Knowledge of graphic design, HTML, and CSS for creating polished, functional emails, automating emails, and basic coding tasks. Adobe Creative Suites (e.g., Photoshop, Illustrator) and Figma, strongly preferred.
• Ability to troubleshoot technical issues and adapt to challenges in email marketing strategy

Beacon Hill is an equal opportunity employer and individuals with disabilities and/or protected veterans are encouraged to apply.

California residents: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Company Profile

Beacon Hill Technologies, a premier National Information Technology Staffing Group, provides world class technology talent across all industries utilizing a complete suite of staffing services. Beacon Hill Technologies' dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.

Beacon Hill Technologies covers a broad spectrum of IT positions, including Project Management and Business Analysis, Programming/Development, Database, Infrastructure, Quality Assurance, Production/Support and ERP roles.

Learn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com.

Benefits Information

Beacon Hill offers a robust benefit package including, but not limited to, medical, dental, vision, and federal and state leave programs as required by applicable agency regulations to those that meet eligibility. Upon successfully being hired, details will be provided related to our benefit offerings.