CRM Marketing Ops Leader: Strategy, Data & Dashboards

LEGO Education; Boston (MA); Hybrid; USD 108,000 - 162,000; Full time

Benefits offered by this job

Family Care Leave

Insurance coverage

Wellbeing programs

Colleague discount

Bonus program

Hybrid office policy

Job summary

LEGO Education seeks a Marketing Operations Manager to drive CRM strategy, governance, and marketing technology initiatives. Based in Boston with a hybrid schedule, you will partner with cross-functional teams to optimize campaigns, lead management, and analytics.

You will own CRM data integrity, reporting, and vendor management, delivering scalable processes and documentation to enable US Marketing and partner teams to operate consistently and efficiently.

Qualifications

• Hands-on experience with CRM (Dynamics 365 preferred) and marketing automation systems, including building campaigns, journeys, audience segments, attribution, lead/contact/opportunity views, and QA and reporting processes.
• Strong understanding of lead management, sales development workflows, lead routing, MQL/SQL definitions, campaign attribution, and the marketing-to-sales handoff.
• Proven ability to build and maintain marketing reporting, dashboards, trackers, and performance narratives across pipeline, conversion rates, campaign performance, channel reporting, and SDR outcomes.

Responsibilities

• Serve as the US Marketing business owner for CRM roadmap inputs and marketing technology governance, partnering cross-functional teams to define, prioritize, document, and activate roadmap items.
• Lead the optimization, standardization, and governance of CRM and marketing operations processes across platforms, including campaign setup, audience segmentation, email journeys, tracking and attribution, form management, QA, documentation, and operational best practices.
• Own and continuously improve lead management processes, including lead scoring and routing, territory alignment, compliance and consent management, SDR support, and troubleshooting.
• Partner with SDR Manager to build, QA, and optimize SDR follow-up journeys for active campaigns, ensuring the right audience, timing, routing, reporting logic, and stakeholder alignment are in place before launch.
• Ensure CRM data integrity, compliance, and governance standards are maintained across lead capture, consent management, reporting, and marketing operations processes.
• Own and enhance marketing reporting across pipeline, revenue, channel performance, funnel conversion, pipeline coverage, and other core marketing KPIs.
• Partner with Insights & Analytics and internal stakeholders to improve dashboards, data quality, source attribution, reporting requirements, and stakeholder access to actionable insights.
• Manage vendor and agency operations, including work intake, status meetings, ticket clarification, QA review, SOW support, PO and invoicing coordination, and timeline management.
• Lead recurring operating cadences with key stakeholders, including CRM roadmap check-ins, agency status meetings, SDR office hours, reporting touchpoints, web syncs, and campaign operations alignment conversations.
• Create clear documentation, enablement materials, and workflows that make it easier for US Marketing and partner teams to operate consistently.

Skills

CRM strategy

Marketing automation

Lead management

Governance

Stakeholder mgmt

Reporting & analytics

Vendor mgmt

Documentation

Tools

Dynamics 365

Power BI

Asana

Content Stack

Job description

LEGO Education seeks a Marketing Operations Manager to drive CRM strategy, governance, and marketing technology initiatives. Based in Boston with a hybrid schedule, you will partner with cross-functional teams to optimize campaigns, lead management, and analytics.

You will own CRM data integrity, reporting, and vendor management, delivering scalable processes and documentation to enable US Marketing and partner teams to operate consistently and efficiently.