CRM Marketing Manager

Global Channel Managementinc; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Global Channel Managementinc is seeking a CRM Marketing Manager with a strong track record in consumer-centric marketing and CRM initiatives. The role focuses on developing and executing strategic CRM programs, collaborating with global teams, and delivering measurable marketing results.

The ideal candidate will possess a degree in Marketing or Advertising, 5+ years of experience, and robust analytical and communication skills to navigate a fast-paced environment and drive customer loyalty

Qualifications

• Degree or equivalent in Marketing/Advertising field.
• 5+ years marketing/advertising experience.
• In-depth marketing knowledge including consumer-centric initiative development, creative and marketing communications development, and in-market execution.
• Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization.
• Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.
• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
• Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment.

Responsibilities

• Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business.
• Devises and implements strategies to deliver program goals.
• Ensure that agreed Marketing Communications activity is managed to time and budget
• Contribute to the development of customer strategies
• Produce Annual and Quarterly Marketing Communications plan from the Marketing Plan supplied
• Collaborates with global CRM team and cross-functional areas to execute and evolve the program

Skills

Marketing experience

Consumer-centric marketing

Cross-functional collaboration

Verbal and written communication

Analytical marketing planning

Project management

Education

Degree or equivalent experience in Marketing or Advertising field

Tools

Salesforce Marketing Cloud

Oracle Responsys

IBM Unica

Job description

About the job CRM Marketing Manager

CRM Marketing Manager needs 5 years experience in Marketing or Advertising field.

CRM Marketing Manager requires:

• Degree or equivalent experience in Marketing or Advertising field.
• 5+ years of experience where the desired knowledge and skills have been developed and demonstrated.
• In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
• Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization
• Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.
• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
• Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment
• Experience or exposure to common tools in this space is a plus (Salesforce Marketing Cloud or like, Oracle Responsys or like, IBM Unica or like)

CRM Marketing Manager duties:

• Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business.
• Devises and implements strategies to deliver program goals.
• Ensure that agreed Marketing Communications activity is managed to time and budget
• Contribute to the development of customer strategies
• Produce Annual and Quarterly Marketing Communications plan from the Marketing Plan supplied
• Collaborates with global CRM team and cross-functional areas to execute and evolve the program