CRM & Marketing Analytics Lead (HubSpot Focus)

Matrix Service Company; Houston (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision plans

401(k) with company match

Employee stock purchase plan (ESPP)

Job summary

Matrix Service Company seeks a Sr. Marketing Data Analyst to transform CRM, marketing, and BD data into actionable insights that boost lead generation, revenue growth, and campaign performance.

You will own the CRM, oversee reporting, dashboards, and data governance while collaborating across Marketing, IT, and operations. Responsibilities include optimizing the CRM ecosystem (HubSpot), building measurement frameworks, and guiding strategic marketing decisions through robust analytics and

Qualifications

• Bachelor’s degree or equivalent in a related field (as stated).
• 5+ years of progressive experience in marketing analytics, CRM administration, business intelligence, or data-driven marketing.
• Strong working knowledge of CRM systems, dashboards, and data integrity processes.
• Proficiency with HubSpot reporting, workflows, and marketing automation data.
• Experience with Google Analytics and website analytics.
• Power BI and DAX; Tableau or Looker Studio preferred.

Responsibilities

• Own and administer the Company’s CRM system, including enhancements, reporting, dashboards, workflows, and data governance.
• Develop and maintain dashboards, scorecards, and visualizations to track KPIs for leadership and teams.
• Analyze marketing channels and campaigns across CRM, HubSpot, GA, SEO, paid media, email, and social.
• Translate data into actionable insights and executive-ready recommendations.
• Lead data integration across marketing tech stack and collaborate with BD, Marketing, IT.

Skills

CRM administration

Data analytics

Marketing analytics

BI tools

HubSpot

Google Analytics

Power BI (DAX)

Excel

Communication

Project coordination

Education

Bachelor’s degree in Marketing, Data Analytics, Business Intelligence, Information Systems, Data Science, Statistics, Business, or related field

Tools

HubSpot

Tableau

Looker Studio

Job description

Matrix Service Company seeks a Sr. Marketing Data Analyst to transform CRM, marketing, and BD data into actionable insights that boost lead generation, revenue growth, and campaign performance.

You will own the CRM, oversee reporting, dashboards, and data governance while collaborating across Marketing, IT, and operations. Responsibilities include optimizing the CRM ecosystem (HubSpot), building measurement frameworks, and guiding strategic marketing decisions through robust analytics and