CRM Manager (f/m/d*)

Wunderflats; United States; Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Alexanderplatz office access

MacBook + external screen

Flexible/hybrid schedule

Team events

Job summary

Wunderflats is looking for an experienced CRM Manager to own the end-to-end CRM strategy within the Marketing team. You will manage campaigns, analytics, and segmentation to drive growth and retention while collaborating with data, creative, and marketing colleagues.

The role is permanent, full-time, with remote work options within +/- 1 hour of our Berlin Headquarters.

Qualifications

• 5+ years experience in CRM campaign creation, workflow, and execution.
• Strong data-driven mindset with analytics tools.
• Experience with data visualization tools such as Metabase, Looker, Tableau or Sisense.
• Working knowledge of HTML/CSS.
• Fluent in English; German is a plus.

Responsibilities

• Own end-to-end CRM strategy, campaign planning, execution, optimization, and reporting.
• Run and optimize A/B and multivariate tests.
• Collaborate with Analytics and Data Science to identify opportunities and prioritise.
• Understand tenant and landlord behaviour to translate insights into customer experiences.
• Ensure compliance with regulatory requirements in campaigns.
• Own execution of email marketing to current customers and prospects.
• Maintain brand voice and content guidelines across campaigns.
• Support BAU email production.

Skills

CRM campaign creation

Workflow management

Analytics

Data visualization

HTML/CSS

English fluency

German language (plus)

Tools

Metabase

Looker

Tableau

Sisense

Job description

IN SHORT

We at Wunderflats believe that freedom of movement inspires people to do great things.

Our vision is to become Europe’s most customer-centric housing company where you can simply rent homes online. Imagine if you could move anywhere in Europe without having to worry about finding an apartment: Together we want to turn this into reality and shape the future of housing!

In order to continue the healthy growth of our company, we are looking for a highly driven, experienced, and motivated CRM Manager (f/m/d*) to join our Marketing team. You will fully own our CRM strategy, being responsible for campaign management, analytics, and user segmentation.

The role will consist of strategy, optimization, and working cross-functionally with our data, creative, and the wider marketing team to understand the customer experience across all channels and drive our business growth and customer retention.

This is a permanent role on a full-time basis, with an option for remote working (+/- 1hs from our Berlin Headquarters).

YOUR MISSION

• You fully own the end-to-end process of planning, executing, optimising, and reporting
• You run, manage and optimise A/B and multivariate tests
• You work with Analytics and Data Science to identify opportunities, size, and prioritise
• You understand both tenant and landlord behaviour to identify relevant insights and translate them into meaningful customer experiences
• You ensure campaign delivery is compliant and meets regulatory requirements.
• You own execution of all email marketing to current customers and new prospects
• You ensure communications meet quality, branding, voice, and content guidelines
• You oversee and support the day to day production of BAU email communications

YOUR PROFILE

• You have a minimum of 5 years of experience in CRM campaign creation, workflow, and execution
• You are a creative and empathetic thinker. You care deeply about our customers and can build precise targeting as well as delightful, on-brand experiences and consistently adds value
• You own strong written and oral communication skills
  You are data-driven with solid working knowledge in Google Analytics and large data sets
• You have experience with data visualisation tools such as Metabase, Looker, Tableau or Sisense
• You have a working knowledge of HTML/CSS
• You are fluent in English, fluency in German is a plus
• An interest in AI and machine learning would be an advantage

OUR PITCH

• Take up an important strategic role and act as a key driver for the future development of one of Europe’s fastest-growing Proptechs
• A kick-ass Marketing team to support you right from the start
• Happy candidates and an extraordinary employee experience - check our Kununu score
• An attractive and competitive compensation package
• Flexible and family-friendly working hours and maximum home office flexibility
• Office right at Alexanderplatz
• MacBook, external screen, and keyboard - hardware matters
• Team- and Company Events, Yoga Lessons, Table Soccer, Cereals, coffee, fruits, and beer (all in line with current official regulations)

*At Wunderflats we value the diversity of our team and respect all differences in people, seen and unseen. We are committed to equal opportunities without discrimination.