Senior Ecommerce Associate

KREWE; New York (NY); On-site; USD 72,000 - 88,000; Full time

Benefits offered by this job

Competitive wage

Health plans: medical vision dental

Life/AD&D and supplemental coverage

401(K) Investment Options

Quarterly Cultural Spend

Education/Training allowances

9 paid holidays and PTO accrual

Frame allowance

Job summary

KREWE is seeking a Sr. Associate of E-commerce to join our New York team. You will oversee site merchandising strategy, drive conversions, reduce bounce, and manage merchandising execution across our online store.

In collaboration with marketing, planning, and design, you will monitor key metrics, report insights, and support product launches from planning through execution. This role requires a data-driven mindset and strong cross-functional communication.

Qualifications

• Bachelor's degree in Business, Marketing, CS, or related field.
• 3–5 years in ecommerce or digital marketing, preferably in retail.
• Proficient in Shopify merchandising and catalog management.
• Experience with website analytics, A/B testing, and SEO.
• Ability to analyze sales data and present insights.
• Strong reporting and cross-functional collaboration skills.

Responsibilities

• Collaborate on site merchandising strategy to drive conversion and sell-thru.
• Coordinate ecommerce channel merchandising and product strategy with stakeholders.
• Monitor sell-thru and KPIs; provide actionable insights for planning.
• Create daily/weekly/monthly site metric reports with recommendations.
• Review and optimize critical-path activities; align with marketing tactics.
• Oversee end-to-end product launches: uploads, QA, and cross-functional coordination.
• Work with brand/creative to align site content with data-driven strategy.

Skills

Shopify merchandising

Data analysis

Reporting

Digital marketing

UX optimization

A/B testing

SEO

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/CS

Tools

Shopify

Google Analytics

Job description

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design.

In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals. Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution through premier independents and top national retailers. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.

We are currently searching for a Sr. Associate of E-commerce to join our team. This role will report directly to the Sr. Manager of E-commerce. In this role, you will collaborate on site merchandising strategy to drive conversion, reduce bounce rates, and increase sell-thru, while owning all merchandising execution. You will monitor and report on key metrics, provide insights to inform channel strategies, and support product launches from planning through execution. You will partner with cross-functional teams, including marketing, planning, and design, to ensure seamless product updates and overall site optimization. As the key point of contact for e-commerce product strategy, you will play a critical role in optimizing our online presence, enhancing the customer journey, and meeting KPIs to support business growth.

This role is based in our New York Headquarters 5 days a week.

Key Responsibilities:

• Collaborate with Sr. Manager of Ecommerce on site merchandising strategy to drive decreased bounce rate, increased conversion, and sell-thru rate against planning and ecomm’s KPIs.
• Serve as a key facilitator of ecommerce channel merchandising & product strategy, support channel owners on respective merch strategies.
• Closely monitor & report against sell-thru rate to inform channel strategies and remain in lockstep with planning to ensure KPIs are achieved.
• Partner with Sr. Manager of Ecomm to provide daily, weekly, and monthly reporting of key site metrics as well as merchandising & product sell-thru performance. This data should include insights, recommendations, and action items on a granular level to inform & improve overall digital marketing strategy.
• Regularly review & recommend improvements to critical path. Partner with digital marketing channel leaders to understand & quantify their tactics as it relates to critical path, providing insights and recommendations.
• Coordinate and execute on all site content updates, inclusive of: strategizing needed updates, briefing to the UX/UI designer, QA’ing, and performance tracking & reporting.
• End-to-end execution over product launches on site, inclusive of: product uploads, content uploads, QA’ing, and cross-functional coordination between planning, photo, copy, ecomm, and brand.
• Collaborate closely with brand & creative to track and report against site creative to drive forward a data-backed creative strategy across the site.

Requirements:

• Bachelor's degree in Business, Marketing, Computer Science, or a related field.
• 3-5 years of experience in ecommerce or digital marketing, ideally from a retail brand environment
• Proficient in Shopify merchandising, including product catalog management, optimizing product listings, creating promotions, and ensuring a seamless customer shopping experience through effective use of Shopify's tools and features.
• Familiarity with website analytics tools, A/B testing, and SEO best practices.
• Experience with website optimization for speed, user experience (UX), and mobile performance.
• Ability to analyze sales data to identify trends, product performance, and customer behavior.
• Experience with creating reports and presenting insights to stakeholders.
• Strong ability to identify issues (e.g., website bugs, payment issues) and implement effective solutions.

Benefits and Perks:

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage
• 401(K) Investment Options
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee quarterly frame allowance (of course!)

Salary (for New York only):

Up to $80,000 annually based on experience and qualifications.

This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Diversity and Inclusion:

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.