CRM & Loyalty Analytics Specialist

Skechers USA Ltd.; Manhattan Beach (CA); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Skechers U.S.A., Inc. is seeking an Analyst, Loyalty & CRM Analytics to turn customer data into actionable insights across Skechers digital and retail channels.

You will support CRM and loyalty performance measurement, customer segmentation, and testing initiatives to improve engagement, retention, and lifetime value. The ideal candidate is analytical, curious, and collaborative, with 2–4 years in CRM analytics or ecommerce analytics and a bachelor’s degree.

Qualifications

• Bachelor’s degree in business, analytics, statistics, economics, or related field.
• 2–4 years of experience in CRM analytics, customer analytics, loyalty, or ecommerce analytics.
• Strong analytical, communication, and organizational skills.

Responsibilities

• Monitor customer lifecycle performance including acquisition quality, repeat purchase behavior, retention, and customer lifetime value.
• Analyze customer behavior and identify opportunities to improve retention, engagement, and profitability.
• Support A/B testing, holdout testing, and incrementality analysis for CRM and loyalty campaigns.
• Partner with CRM and Loyalty teams to improve targeting, messaging, and customer engagement strategies.

Skills

Analytical thinking

Communication

Organizational skills

Education

Bachelor’s degree in business, analytics, statistics, economics, or related field

Tools

GA4

CRM platforms

Customer reporting tools

Job description

Skechers U.S.A., Inc. is seeking an Analyst, Loyalty & CRM Analytics to turn customer data into actionable insights across Skechers digital and retail channels.

You will support CRM and loyalty performance measurement, customer segmentation, and testing initiatives to improve engagement, retention, and lifetime value. The ideal candidate is analytical, curious, and collaborative, with 2–4 years in CRM analytics or ecommerce analytics and a bachelor’s degree.