CRM Lifecycle & Outbound Strategy Lead

HelloFresh; Berlin (NH); Hybrid; USD 137,000 - 182,000; Full time

Benefits offered by this job

Flexible working hours

Work From Home / Abroad options

Home office setup budget

Learning & Development budget

Onboarding and Buddy program

Job summary

HelloFresh in Berlin seeks an Associate Director for Lifecycle, CC Outbound to own outbound call center strategy and performance across international markets. You will drive CRM strategy, with autonomy to innovate including AI tools, and align with global marketing and local market leaders.

Lead campaign design, data-driven optimization, and budget stewardship while advancing customer experience and insights for product improvements at scale.

Qualifications

• Experience in CRM/Lifecycle Marketing and campaign management.
• Strong interpersonal and influence skills across international teams.
• Strong ownership mentality and result delivery in fast-paced environments.
• Strong analytical skills with data-driven insights.
• Ideally hands-on experience in Call Centers and experimentation.

Responsibilities

• Develop and implement annual strategic plans for Call Centre Outbound initiatives.
• Manage the CC Outbound for the full customer lifecycle, from leads to reactivation.
• Collaborate with CC Operations, cross-functional teams, local markets and international leadership to align strategies.
• Design and execute outbound campaigns, optimize targeting, messaging, timing and ROI.
• Leverage data to identify reactivation opportunities and evaluate CRM tools.

Job description

HelloFresh in Berlin seeks an Associate Director for Lifecycle, CC Outbound to own outbound call center strategy and performance across international markets. You will drive CRM strategy, with autonomy to innovate including AI tools, and align with global marketing and local market leaders.

Lead campaign design, data-driven optimization, and budget stewardship while advancing customer experience and insights for product improvements at scale.