CRM & Lifecycle Marketing Lead — Email & SMS

IPP - Independent Pet Partners; Saint Paul (MN); On-site; USD 90,000 - 108,000; Full time

Job summary

Independent Pet Partners (IPP) is seeking a CRM Marketing Manager to lead customer lifecycle programs for Chuck & Don's and Kriser's. This role owns email and SMS strategy, planning and execution, partnering with Marketing leadership to drive engagement and revenue.

You will translate data-driven insights into personalized campaigns across lifecycle stages, optimize deliverability, and manage the CRM platform in collaboration with Analytics, Merchandising, E-commerce and Retail Operations.

Qualifications

• Bachelor's degree in business, marketing, or data-related field.
• 5+ years of email marketing or CRM experience.
• 3+ years of ecommerce, retail, or loyalty experience.
• Hands-on experience with email campaign tools (Salesforce, Klaviyo, Brevo).

Responsibilities

• Own CRM email and SMS strategy and calendar.
• Develop lifecycle stage communications (prospect, new customer, retention, loyalty, reactivation).
• Collaborate across Marketing, Analytics, Merchandising, E-commerce and Retail Operations.
• Oversee daily CRM execution including audience selection, A/B testing, scheduling, deployment and QA.
• Monitor deliverability, consent and channel health; troubleshoot issues.

Skills

Email marketing

CRM

Lifecycle marketing

Data analysis

Segmentation

Education

Bachelor's Degree in business/marketing/data science

Tools

Salesforce

Klaviyo

Brevo

Asana

Job description

Independent Pet Partners (IPP) is seeking a CRM Marketing Manager to lead customer lifecycle programs for Chuck & Don's and Kriser's. This role owns email and SMS strategy, planning and execution, partnering with Marketing leadership to drive engagement and revenue.

You will translate data-driven insights into personalized campaigns across lifecycle stages, optimize deliverability, and manage the CRM platform in collaboration with Analytics, Merchandising, E-commerce and Retail Operations.