CRM Leader: Salesforce Marketing Cloud & Data Activation

Frontdoor, Inc.; Northern (KY); Hybride; USD 85 000 - 100 000; Plein temps

Avantages offerts par ce poste

Health benefits

401(k) matching

Employee stock purchase plan

Flexible remote work

Résumé du poste

Frontdoor, Inc. is seeking a CRM Manager to translate marketing goals into scalable programs within Salesforce Marketing Cloud and MCAE.

You will own segmentation, automation, lead management, and analytics, partnering with data and technology teams to activate data from Data 360, Snowflake, and other sources. You will build dynamic lists, scoring models, and Engagement Studio programs, ensuring high data quality, privacy, and governance while driving measurable improvements in engagement and

Qualifications

• 5+ years in CRM or marketing automation roles.
• 3+ years hands-on Salesforce Marketing Cloud administration.
• Expertise in B2B segmentation, dynamic lists, automation, and scoring.
• Experience linking MCAE with Salesforce CRM and enterprise data sources.
• Strong Excel, PowerPoint, Word, and Outlook skills.

Responsabilités

• Own MCAE administration andCampaign optimization across business units.
• Design, build, test, launch, and monitor B2B campaigns using Engagement Studio and automation rules.
• Translate business needs into scalable campaign solutions; document requirements and data dependencies.
• Collaborate with data, analytics, and IT teams to activate trusted audience data.

Connaissances

CRM

Salesforce Marketing Cloud

Campaign Operations

Lead Nurturing

Outils

Salesforce Data 360

Snowflake

Engagement Studio

Description du poste

Frontdoor, Inc. is seeking a CRM Manager to translate marketing goals into scalable programs within Salesforce Marketing Cloud and MCAE.

You will own segmentation, automation, lead management, and analytics, partnering with data and technology teams to activate data from Data 360, Snowflake, and other sources. You will build dynamic lists, scoring models, and Engagement Studio programs, ensuring high data quality, privacy, and governance while driving measurable improvements in engagement and