CRM Lead, Gaming — Growth & Loyalty

bet365; Denver (CO); On-site; USD 75,000 - 105,000; Full time

Job summary

bet365 in Denver seeks a CRM Lead, Gaming to develop and implement CRM strategies that drive engagement, retention and loyalty for our online casino product. You will join a team responsible for strategic CRM roadmaps, campaign execution and performance analysis to grow customer value.

You will work with data platforms such as Optimove and Braze, applying a data-driven approach, testing ideas, and collaborating with Marketing, Content, Design, Customer Support and Product teams to deliver

Qualifications

• Experience in a CRM or marketing role is preferred.
• Deep understanding of online gaming CRM and promotions across gaming/sportsbook.
• Strong analytical skills with ability to draw insights from raw data.
• Knowledge of CDPs and execution platforms is essential.
• Track record of delivering growth through promotions and retention strategies.
• Experience with planning, project management, execution and measurement against targets.

Responsibilities

• Lead planning and management of customer promotions and loyalty offers with reporting on campaigns and business performance.
• Manage CRM workflows from briefing requests to final delivery, coordinating with Marketing, Content, Design, Customer Support and Product (Dev).
• Promote a data-driven culture within the CRM team with test-and-learn approaches (A/B, MVT).
• Define and implement localized CRM strategies across territories and deliver high-standard campaign roadmaps.
• Establish and track KPIs to measure CRM campaign success and optimize customer lifetime value.

Skills

CRM strategy

Marketing analytics

A/B testing

Cross-department collaboration

Campaign optimization

Data-driven decision making

Stakeholder communication

Tools

Optimove

Braze

Job description

bet365 in Denver seeks a CRM Lead, Gaming to develop and implement CRM strategies that drive engagement, retention and loyalty for our online casino product. You will join a team responsible for strategic CRM roadmaps, campaign execution and performance analysis to grow customer value.

You will work with data platforms such as Optimove and Braze, applying a data-driven approach, testing ideas, and collaborating with Marketing, Content, Design, Customer Support and Product teams to deliver