CRM Growth Specialist – Malaysia (Push/Email/WhatsApp)

Luca; San Francisco (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Menlo Ventures is seeking a CRM operations professional to manage Lazada Malaysia’s customer engagement across PUSH, Email, and WhatsApp channels. You will design end-to-end campaigns to drive daily active users and coordinate with product, tech, and regional teams.

You will build a localized notification framework, craft compelling English and Malay content, and analyze performance to optimize actions. Collaboration and a fast-paced mindset are essential for success.

Qualifications

• Bachelor's degree or above in a relevant field.
• CRM/content ops experience in e-commerce or related industry.
• Ability to craft engaging content in English and Malay.
• Experience with A/B testing, data analysis and strategy optimization.
• Strong understanding of Malaysia market and e-commerce user behavior.

Responsibilities

• Responsible for Lazada Malaysia CRM operations, devising and executing PUSH/Email/WhatsApp strategy E2E for DAU growth.
• Developing Localized notification framework with scenario, segment, topic, contents across user journey to enhance CRM recall efficiency.
• Collaborate closely with cross-functional teams for requests communication and campaign promotions support.
• Data analysis on push performance metrics to adjust actions and find out opportunities immediately.
• Research and explore customer insight and market trends to initiate new solutions with regional teams.

Skills

CRM/content ops

Content creation

A/B testing

Data analysis

Malaysia market knowledge

Team collaboration

Education

Bachelor's degree or above

Job description

Menlo Ventures is seeking a CRM operations professional to manage Lazada Malaysia’s customer engagement across PUSH, Email, and WhatsApp channels. You will design end-to-end campaigns to drive daily active users and coordinate with product, tech, and regional teams.

You will build a localized notification framework, craft compelling English and Malay content, and analyze performance to optimize actions. Collaboration and a fast-paced mindset are essential for success.