CRM Growth & Retention Architect

Multi Company Logo; United States; On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

401(k) with employer matching

Paid Time Off

Sabres Tickets (up to 4)

Wellness programs

Job summary

The Manager of Growth & Retention Strategy at Hockey Western New York, LLC will oversee the strategic and technical direction of the customer database and CRM, leading all CRM initiatives across ticketing, partnerships, and marketing. The role blends high-level strategy with hands-on execution in automation, integration, and reporting to drive fan engagement and revenue.

In Year 1, the leader will establish golden records, standardize customer segments, and develop lead scoring.

Qualifications

• Bachelor’s degree in a related field; Master’s a plus.
• 5+ years in CRM, database marketing or marketing automation.
• Experience with CRM providers and customer data platforms.
• Understanding of segmentation, lifecycles, and personalization.
• Experience using data warehouses to drive sales/marketing strategies.
• Strong Office suite skills (Excel, PowerPoint).

Responsibilities

• Oversee data hygiene, integration, and CRM strategy across departments.
• Standardize campaign tracking and performance metrics.
• Support marketing automation for email and digital ads.
• Develop customer journeys and lead scoring models.
• Deliver executive insights on audience segments and data health.

Skills

CRM platforms

Data segmentation

Marketing automation

Audience lifecycles

SQL

Tableau

Education

Bachelor’s degree

Master’s degree

Tools

Microsoft Dynamics

Salesforce

KORE/Two Circles

Agilitek

Leap

AWS Redshift

Snowflake

Tableau

Job description

The Manager of Growth & Retention Strategy at Hockey Western New York, LLC will oversee the strategic and technical direction of the customer database and CRM, leading all CRM initiatives across ticketing, partnerships, and marketing. The role blends high-level strategy with hands-on execution in automation, integration, and reporting to drive fan engagement and revenue.

In Year 1, the leader will establish golden records, standardize customer segments, and develop lead scoring.