CRM & Events Marketing Operations Specialist

Sashco; Broomfield (CO); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

9 paid holidays and PTO

Medical/Dental/Vision insurance

401(k)

Wellness benefits & EAP

Quarterly performance-based bonuses

Tuition reimbursement program/UDEMY

Job summary

Sashco, a Colorado family-owned manufacturing company in business since 1936, is seeking a Marketing Operations & Systems Coordinator to elevate our communications with pros and DIYers across the U.S. and Canada.

You will build and monitor systems and processes to deliver excellent customer experiences, digital and direct, while coordinating end-user journeys, events, and market research. Join a growing team in a business known for sealing and staining high-performance products.

Qualifications

• 5+ years’ experience in marketing coordination.
• 5+ years’ experience building and improving digital nurture journeys.
• 1+ years’ experience in event coordination (preferred).
• Experience and confidence with CRM and marketing automation platforms (e.g. Salesforce, Constant Contact, HubSpot, etc.).
• Strong understanding of email marketing best practices.
• Experience using tools like WordPress, Canva, Google Analytics, and the Microsoft suite of products.
• Excellent attention to detail and problem solving skills.
• Ability to communicate with all levels of personnel, community members, and company leadership with tact, consideration, and respect.
• Fluent in Spanish is preferred.
• Experience in the construction or home improvement industry.

Responsibilities

• Build and improve end-user marketing nurture journeys with an eye towards improvement and growth of the same
• Project manage end-user initiatives, as well as product and service development initiatives, to ensure on-time launch of the initiatives.
• Help ideate and assist with creation of new product and service business plans, from concept to creation, assisting with a variety of tasks including asset creation, market research, pro forma growth and ROI targets, and more
• Manage projects from start to finish, mapping out steps with stakeholders from multiple teams, deliverables and deadlines and driving to a quality work product and on-time completion
• Coordinate and manage all logistical aspects of end-user events and tradeshows
• Help create and track metrics that define the health of our processes and systems
• Understand end-user perspective to ensure it is incorporated into marketing systems and process design, resulting in a positive user experience and always-improving conversion
• Assist with maintenance of product gross margin targets via tracking of price vs competition
• Help design and execute market research surveys
• Coordinate and project manage direct customer requests
• Coordinate and manage SWAG purchases
• Assist with other duties as assigned.

Skills

Marketing coordination

Nurture journeys

Event coordination

CRM platforms

Marketing automation

Email marketing

WordPress

Canva

Google Analytics

Microsoft Office

Communication skills

Spanish preferred

Construction/home improvement industry

Tools

Salesforce

Constant Contact

HubSpot

WordPress

Canva

Google Analytics

Microsoft Office

Job description

Sashco, a Colorado family-owned manufacturing company in business since 1936, is seeking a Marketing Operations & Systems Coordinator to elevate our communications with pros and DIYers across the U.S. and Canada.

You will build and monitor systems and processes to deliver excellent customer experiences, digital and direct, while coordinating end-user journeys, events, and market research. Join a growing team in a business known for sealing and staining high-performance products.