CRM Email & SMS Activation Lead - Revenue Growth

Pmalladmin; Jericho (NY); Hybrid; USD 140,000 - 170,000; Full time

Job summary

1-800-FLOWERS.COM, INC is seeking a Sr. Manager, CRM, Email & SMS Activation to drive revenue through activation of promotional and lifecycle campaigns.

You will own the channel activation plan and work with CRM Strategy, Loyalty, Creative and Analytics to ensure on-time launches and measurable results. You will lead activation workflows from intake to deployment, specify audience and personalization requirements, manage timelines, and optimize campaigns through A/B testing and data-driven

Qualifications

• 4–7+ years of experience in CRM, lifecycle marketing, or digital marketing with Email and SMS activation experience.
• Proven ability to own and deliver revenue outcomes through CRM channels.
• Strong understanding of Email and SMS best practices including compliance (CAN-SPAM, TCPA), deliverability, and customer experience.
• Proven ability to work effectively with CRM Operations teams and manage cross-functional execution in a matrixed environment.
• Highly organized with strong project management skills and attention to detail.
• Data-driven mindset with ability to interpret results and turn insights into performance improvements.
• eCommerce and/or retail experience preferred.

Responsibilities

• Own revenue delivery for Email and SMS by managing campaign readiness, execution quality, and ongoing optimization
• Monitor channel performance and flag risks, opportunities, and actions needed to hit revenue goals
• Partner with CRM Strategy and Analytics to identify performance drivers and recommend improvements to targeting, cadence, creative, and offer strategy
• Own the activation workflow for Email and SMS campaigns from intake through deployment, partnering with CRM Ops for build, QA, and send execution
• Translate campaign strategy into activation requirements (audience, personalization, creative specs, timing, channel mix, measurement)
• Manage campaign timelines, stakeholder inputs, approvals, and readiness to ensure launches happen on time and perform as intended
• Define targeting and segmentation requirements with CRM Strategy and customer data teams
• Ensure personalization inputs are clearly defined and correctly implemented by CRM Ops
• Maintain a customer-first view across Email and SMS to ensure communications are cohesive, relevant, and aligned to lifecycle needs
• Deliver campaign performance reporting and insights across key KPIs (revenue, conversion, CTR, opt-outs, deliverability)
• Drive continuous improvement through structured A/B testing and optimization of creative, cadence, and targeting
• Partner with CRM Ops to ensure learnings are operationalized into repeatable playbooks and processes
• Ensure campaigns follow consistent governance standards including tracking/tagging, QA requirements, compliance, and documentation
• Maintain activation playbooks, campaign briefs, and repeatable workflows to improve speed, quality, and performance
• Support improvements to CRM execution processes and ways of working across Email and SMS

Skills

CRM & lifecycle marketing

Email & SMS activation

Project management

Data-driven insights

Cross-functional collaboration

Job description

1-800-FLOWERS.COM, INC is seeking a Sr. Manager, CRM, Email & SMS Activation to drive revenue through activation of promotional and lifecycle campaigns.

You will own the channel activation plan and work with CRM Strategy, Loyalty, Creative and Analytics to ensure on-time launches and measurable results. You will lead activation workflows from intake to deployment, specify audience and personalization requirements, manage timelines, and optimize campaigns through A/B testing and data-driven