Senior CRM Activation Lead: Email & SMS Growth

1-800-FLOWERS.COM, INC.; Jericho (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

1-800-Flowers.com, Inc. is seeking a Sr. Manager, CRM, Email & SMS Activation to drive revenue through activation of promotional and lifecycle campaigns across Email and SMS. You will own the channel activation plan, ensure timely launches, and optimize campaigns for performance.

The role partners with CRM Strategy, Loyalty, Creative, Analytics, Brand, and CRM Operations to ensure campaigns are set up correctly, measured accurately, and improved through testing and learnings.

Responsibilities

• Own revenue delivery for Email and SMS by managing campaign readiness, execution quality, and ongoing optimization
• Monitor daily/weekly channel performance and flag risks, opportunities, and actions needed to hit revenue goals
• Partner with CRM Strategy and Analytics to identify performance drivers and recommend improvements to targeting, cadence, creative, and offer strategy
• Own the activation workflow for Email and SMS campaigns from intake through deployment, partnering with CRM Ops for build, QA, and send execution
• Translate campaign strategy into clear activation requirements (audience, personalization, creative specs, timing, channel mix, measurement)
• Manage campaign timelines, stakeholder inputs, approvals, and readiness to ensure launches happen on time and perform as intended
• Define targeting and segmentation requirements in partnership with CRM Strategy and customer data teams
• Ensure personalization inputs are clearly defined and correctly implemented by CRM Ops
• Maintain a customer-first view across Email and SMS to ensure communications are cohesive, relevant, and aligned to lifecycle needs
• Deliver campaign performance reporting and insights across key KPIs (revenue, conversion, CTR, opt-outs, deliverability)
• Drive continuous improvement through structured A/B testing and optimization of creative, cadence, and targeting
• Partner with CRM Ops to ensure learnings are operationalized into repeatable playbooks and processes
• Ensure campaigns follow consistent governance standards including tracking/tagging, QA requirements, compliance, and documentation
• Maintain activation playbooks, campaign briefs, and repeatable workflows to improve speed, quality, and performance
• Support improvements to CRM execution processes and ways of working across Email and SMS

Job description

1-800-Flowers.com, Inc. is seeking a Sr. Manager, CRM, Email & SMS Activation to drive revenue through activation of promotional and lifecycle campaigns across Email and SMS. You will own the channel activation plan, ensure timely launches, and optimize campaigns for performance.

The role partners with CRM Strategy, Loyalty, Creative, Analytics, Brand, and CRM Operations to ensure campaigns are set up correctly, measured accurately, and improved through testing and learnings.