CRM & Email Platform Product Lead

Grid Dynamics; Atlanta (GA); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Competitive salary

Flexible schedule

Medical insurance

Vision and dental

Job summary

Grid Dynamics is seeking an experienced Product Manager to own and evolve our CRM and Email Platform capabilities. You will define product strategy, prioritize roadmap initiatives, and partner with Engineering, Design, Marketing, Sales, and Customer Success to deliver scalable customer engagement solutions.

You will lead products that power customer communications across email and CRM channels, driving acquisition, activation, retention, and lifecycle marketing while ensuring reliability,

Qualifications

• 5+ years of Product Management experience, including ownership of customer-facing or internal platforms.
• Hands-on experience with CRM and/or email marketing platforms.
• Strong understanding of customer lifecycle marketing, segmentation, automation, and personalization.
• Experience working with engineering teams in Agile environments.
• Excellent analytical skills with the ability to define metrics and make data-driven decisions.
• Experience writing product requirements, user stories, and acceptance criteria.

Responsibilities

• Define and execute the product vision and roadmap for CRM and email platform capabilities.
• Partner with Marketing, Growth, Sales, and Customer Success teams to understand business needs and translate them into product requirements.
• Own the backlog, prioritize features, and make data-driven product decisions.
• Work closely with engineering teams throughout the product development lifecycle.
• Drive improvements in customer segmentation, audience management, campaign automation, personalization, and reporting.
• Define KPIs and success metrics, monitor product performance, and continuously optimize user outcomes.
• Collaborate with analytics teams to leverage customer data for better engagement and conversion.
• Ensure platform scalability, security, deliverability, and compliance with privacy regulations (GDPR, CAN‑SPAM, etc.).
• Conduct customer research, gather feedback, and identify opportunities for innovation.
• Communicate product strategy, roadmap, and progress to stakeholders and executive leadership.

Skills

CRM platforms

Email marketing

Data analytics

Agile development

Stakeholder management

Education

Bachelor's degree in Computer Science, Business, Engineering, or related field

Tools

CDPs (Segment)

Job description

Grid Dynamics is seeking an experienced Product Manager to own and evolve our CRM and Email Platform capabilities. You will define product strategy, prioritize roadmap initiatives, and partner with Engineering, Design, Marketing, Sales, and Customer Success to deliver scalable customer engagement solutions.

You will lead products that power customer communications across email and CRM channels, driving acquisition, activation, retention, and lifecycle marketing while ensuring reliability,