CRM & Email Marketing Strategist

PR Girl Manifesto; Ann Arbor (MI); Hybrid; USD 70,000 - 100,000; Full time

Job summary

University of Michigan's Student Life Communications, Marketing & Design (CMD) team is seeking a Marketing and CRM Strategist to lead Salesforce Marketing Cloud campaigns and data-informed customer journeys. You will translate marketing goals into actionable plans, and collaborate across campus to support division-wide initiatives.

You will manage end-to-end project delivery, drive email strategy, segmentation, and lifecycle messaging, and contribute to analytics dashboards that translate

Qualifications

• Bachelor's degree or equivalent experience in marketing, communications, or related field.
• 3+ years of professional experience in advertising, digital marketing, or related area.
• Experience with CRM or email marketing platforms and data-driven decision making.

Responsibilities

• Lead CRM and email strategy within Marketing Cloud, including audience insights and journey optimization.
• Plan, build, and evaluate experiments and lifecycle communications to improve performance.
• Translate program goals into measurable KPIs and dashboards for stakeholders.

Skills

Marketing strategy

CRM & email marketing

Data analysis

Lifecycle/journey concepts

Audience segmentation

Education

Bachelor's degree in marketing, communications, business, statistics, information science, or a related field

Tools

Salesforce Marketing Cloud

Salesforce

Slate

Mailchimp

Job description

University of Michigan's Student Life Communications, Marketing & Design (CMD) team is seeking a Marketing and CRM Strategist to lead Salesforce Marketing Cloud campaigns and data-informed customer journeys. You will translate marketing goals into actionable plans, and collaborate across campus to support division-wide initiatives.

You will manage end-to-end project delivery, drive email strategy, segmentation, and lifecycle messaging, and contribute to analytics dashboards that translate