Salesforce CRM & Email Marketing Strategist

Kappaalphapsi1911; Ann Arbor (MI); Hybrid; USD 70,000 - 95,000; Full time

Job summary

University of Michigan is seeking a Marketing and CRM Strategist to develop and optimize digital marketing and email campaigns using Salesforce Marketing Cloud. You will translate strategic goals into actionable plans and drive personalized audience journeys with data-informed insights.

The role focuses on CRM and email measurement, cross-functional collaboration, and reporting to improve engagement and program outcomes within Student Life.

Qualifications

• Bachelor's degree in marketing, communications, business, statistics, information science, or a related field or equivalent combination of education and experience.
• 3+ years of professional experience in advertising, digital marketing, communications, or a related field.
• Experience developing and executing marketing plans.
• Experience with CRM or email marketing platforms such as Marketing Cloud, Salesforce, Slate, or Mailchimp. Proficiency with data analysis using CRM platforms to analyze email marketing performance, campaign effectiveness, customer engagement, and translating insights into strategic recommendations and actionable improvements.
• Knowledge of segmentation and lifecycle/journey concepts to deliver relevant messaging and enhance engagement.

Responsibilities

• Marketing Strategy: Translate goals into concise marketing plans; manage end-to-end project delivery; develop creative strategies and use data to inform decisions.
• CRM & Email Strategy: Lead CRM and email measurement in Salesforce Marketing Cloud; plan, build, and evaluate experiments; establish division-wide email best practices.
• Marketing Reporting & Analytics: Translate goals into KPIs; analyze performance; design dashboards and automated reports for stakeholders.

Skills

CRM platforms

Email marketing

Campaign analytics

Data-driven decisions

Education

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

Salesforce

Mailchimp

Slate

Job description

University of Michigan is seeking a Marketing and CRM Strategist to develop and optimize digital marketing and email campaigns using Salesforce Marketing Cloud. You will translate strategic goals into actionable plans and drive personalized audience journeys with data-informed insights.

The role focuses on CRM and email measurement, cross-functional collaboration, and reporting to improve engagement and program outcomes within Student Life.