CRM-Driven Email Marketing Lead

Capital One National Association; Chicago (IL); On-site; USD 110,000 - 125,000; Full time

Job summary

Capital One is seeking an Email Marketing Lead, Principal Associate to own the CRM program and build our email infrastructure from the ground up. You’ll design end-to-end journeys, manage ESP rollouts, and align with engineering, analytics and marketing to drive revenue.

You’ll leverage Salesforce, Pardot and SFMC to segment audiences, write compelling copy, run A/B tests, and measure lower-funnel metrics while ensuring regulatory compliance.

Qualifications

• Bachelor's degree or military experience.
• 5+ years of marketing ops and CRM experience, including ESP setup and data syncs with Salesforce.
• 4+ years with Salesforce architecture, Pardot or SFMC, including CRM fields and integrations.
• 4+ years of direct-response email copywriting
• 5+ years evaluating marketing performance using lower-funnel metrics (reactivation volume, CPR, velocity)

Responsibilities

• Design automated, trigger-based email journeys aligned with offline touchpoints.
• Project manage ESP rollouts and migrations, bridging marketing requirements and engineering builds.
• Write SQL queries for dynamic audience segmentation and troubleshoot HTML/CSS templates and copy.
• Evaluate campaigns using lower-funnel metrics such as reactivation volume, CPR, velocity.
• QA campaigns, cross-client rendering checks, data validation and regulatory compliance alignment.
• Collaborate across engineering, analytics, and marketing with a testing mindset.
• Write clear, persuasive email copy using direct-response principles.

Skills

Email marketing

CRM program ownership

SQL

Copywriting

Project management

Education

Bachelor's degree or military experience

Tools

Salesforce

Pardot (Account Engagement)

Salesforce Marketing Cloud (SFMC)

Job description

Capital One is seeking an Email Marketing Lead, Principal Associate to own the CRM program and build our email infrastructure from the ground up. You’ll design end-to-end journeys, manage ESP rollouts, and align with engineering, analytics and marketing to drive revenue.

You’ll leverage Salesforce, Pardot and SFMC to segment audiences, write compelling copy, run A/B tests, and measure lower-funnel metrics while ensuring regulatory compliance.