CRM Coordinator - Global CRM

Brobston Group; New York (NY); On-site; USD 65,000 - 95,000; Full time

Job summary

Brobston Group is seeking a CRM Coordinator to support global CRM and clienteling operations, with a primary focus on the Americas and multi-region initiatives. You will manage client segmentation, data quality, tool support, and performance reporting to turn client data into effective outreach and improve store engagement.

The role requires hands-on Salesforce experience and strong data skills, with up to 20% travel and collaboration across regions and functions to drive campaigns and client

Qualifications

• At least 2 years of experience in CRM, clienteling, marketing operations, or related field.
• Hands-on experience with Salesforce; Salesforce Marketing Cloud and clienteling app experience are a plus.
• Knowledge of CRM/clienteling platforms, marketing automation, customer data platforms, and POS systems.
• Advanced Excel and PowerPoint skills; SQL or data platform familiarity is a plus.
• Strong data management, analytical, organizational, communication, and troubleshooting skills.
• Ability to work collaboratively across regions and functions; occasional global calls; travel up to 20%.

Responsibilities

• Build client segments and outreach lists for product launches, seasonal moments, reactivation, and VIP programs.
• Support CRM and clienteling tools, troubleshoot store issues, manage vendor tickets, and communicate updates.
• Maintain client data accuracy and support governance and consent practices.
• Produce recurring performance reports, track KPIs, identify trends, and recommend corrective actions.
• Monitor store adoption, participate in user acceptance testing, and maintain process documentation and user guides.
• Partner with Learning & Development to train store teams and collaborate with cross-functional and global teams on campaigns and client insights.

Skills

CRM

Clienteling

Marketing operations

Salesforce

Excel

PowerPoint

SQL

Tools

Salesforce Marketing Cloud

Job description

Summary

The CRM Coordinator supports global CRM and clienteling operations, with a primary focus on the Americas and support for multi-region initiatives. This hands-on role manages client segmentation, data quality, tool support, and performance reporting. The coordinator works across teams to help turn client data into effective outreach and improve store engagement.

Responsibilities

• Build client segments and outreach lists for product launches, seasonal moments, reactivation, and VIP programs.
• Support CRM and clienteling tools, including troubleshooting store issues, managing vendor tickets, and communicating updates.
• Maintain client data accuracy and support data governance and consent practices.
• Produce recurring performance reports, track KPIs, identify trends, and recommend corrective actions.
• Monitor store adoption, participate in user acceptance testing, and maintain process documentation and user guides.
• Partner with Learning & Development to train store teams and collaborate with cross-functional and global teams on campaigns and client insights.

Requirements

• At least 2 years of experience in CRM, clienteling, marketing operations, or a related field.
• Hands-on experience with Salesforce; Salesforce Marketing Cloud and clienteling application experience are a plus.
• Knowledge of CRM and clienteling platforms, marketing automation, customer data platforms, and POS systems.
• Advanced Excel and PowerPoint skills; SQL or data platform familiarity is a plus.
• Strong data management, analytical, organizational, communication, and troubleshooting skills.
• Ability to work collaboratively across regions and functions, accommodate occasional global calls, and travel up to 20%.