CRM Campaign Strategist for Loyalty & Insights

Walgreens Co.; Deerfield (IL); On-site; USD 65,000 - 114,000; Full time

Job summary

Walgreens Co. seeks a Campaign Operations Specialist to support engagement across email, mobile push, SMS and other owned channels, focusing on campaign execution, analysis, and A/B testing to improve retention and business results.

The ideal candidate partners with CRM Operations, Insights & Analytics, Creative, Legal and Brand Marketing to translate objectives into actionable requirements and measurable test‑and‑learn programs.

Qualifications

• Bachelor’s degree or higher with relevant marketing analytics experience.
• MS Office Suite proficiency and data analysis skills.
• Experience with marketing platforms and CRM tools.
• Ability to manage multiple projects with deadlines and travel up to 10%.
• Experience in promotions, marketing, analytics, or loyalty programs.

Responsibilities

• Develop and implement operational activities impacting Customer Loyalty & Insights.
• Analyze results and trends to optimize campaigns and programs.
• Collaborate cross-functionally to meet objectives within budgets.
• Identify and address issues, provide recommendations to improve processes.
• Support planning and budgeting for campaigns and programs.

Skills

Promotions analytics

Marketing analytics

Vendor collaboration

Time management

Education

Bachelor’s degree

High school / GED

Tools

MS Office Suite

Adobe Campaign

Adobe Journey Optimizer

Salesforce Marketing Cloud

Braze

Job description

Walgreens Co. seeks a Campaign Operations Specialist to support engagement across email, mobile push, SMS and other owned channels, focusing on campaign execution, analysis, and A/B testing to improve retention and business results.

The ideal candidate partners with CRM Operations, Insights & Analytics, Creative, Legal and Brand Marketing to translate objectives into actionable requirements and measurable test‑and‑learn programs.