CRM Campaign & Lifecycle Specialist

La-Z-Boy Incorporated; Monroe (MI); On-site; USD 65,000 - 85,000; Full time

Job summary

La-Z-Boy Incorporated seeks a Marketing Automation Specialist to support customer relationship marketing campaigns across direct mail, telemarketing, email and SMS. You will coordinate campaign setup, audience preparation, QA, deployment and reporting, building practical experience in lifecycle marketing and marketing automation.

The role emphasizes attention to detail, multi-project management, and collaboration with Creative, eCommerce, and tech teams to ensure brand standards and business

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 2–4 years of CRM, email marketing or digital marketing experience.
• Strong attention to detail and organizational skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong written and verbal communication skills; cross-functional collaboration.
• Working knowledge of Excel for data validation.

Responsibilities

• Support execution of customer relationship marketing campaigns across direct mail, telemarketing, email and SMS.
• Coordinate campaigns with calendars, timelines and dependencies from brief to deployment and post-launch validation.
• Assist on campaign setup in Eloqua, Attentive and other CRM platforms; include audience prep and deployment.
• Help develop automated, triggered, transactional and customer journey communications.
• Build/update audience segments, lists, and workflows with the Marketing Automation team.
• Collaborate with Creative, eCommerce, Channel Marketing, Consumer Insights, Tech and vendors to ensure brand and objectives alignment.
• Perform quality assurance and troubleshoot issues before launch (links, personalization, rendering, offers, tracking).
• Apply consent, preference, suppression, privacy and data-quality requirements; escalate data issues.
• Maintain campaign documentation and best practices for efficiency.
• Monitor performance and assist with reporting on deliverability, engagement, conversions, revenue and opt-outs.
• Support structured testing across audiences, content, offers, cadence and channel; document learnings.

Skills

Attention to detail

Organizational skills

Multitasking

Written & verbal communication

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

Eloqua

Attentive

CRM platforms

Excel

Job description

La-Z-Boy Incorporated seeks a Marketing Automation Specialist to support customer relationship marketing campaigns across direct mail, telemarketing, email and SMS. You will coordinate campaign setup, audience preparation, QA, deployment and reporting, building practical experience in lifecycle marketing and marketing automation.

The role emphasizes attention to detail, multi-project management, and collaboration with Creative, eCommerce, and tech teams to ensure brand standards and business