Head of Digital Collecitbles

Betr; United States; Hybrid; USD 180,000 - 260,000; Full time

Job summary

Betr is seeking a Head of Digital Collectibles to define, launch, and scale Betr’s collectibles business. This is a GM-style leadership role with end-to-end accountability across strategy, supply, demand, content, product, compliance, and P&L.

You will operate as the founder of a new business line inside a fast-growing brand. Location: hybrid role based in Miami, FL or Remote, depending on candidate location, per company policy.

Qualifications

• 5+ years of experience in ecommerce, marketplaces, gaming, collectibles, or consumer entertainment.
• Proven experience owning or influencing P&L, GMV, or revenue targets.
• Experience with live selling, gamified commerce, creator-led marketplaces, or real-money gaming is a plus.

Responsibilities

• Own the P&L and business outcomes for Digital Collectibles at Betr.
• Define and execute the category strategy based on market dynamics and competitive landscape.
• Drive supply, partnerships, and ecosystem growth with complex commercial agreements.
• Build compelling collecting experiences and partner with Betr Media for creator-led content.
• Champion trust, compliance, and responsible play across jurisdictions.

Skills

P&L ownership

Cross-functional leadership

Negotiation

Data-driven decision making

Strategic thinking

Stakeholder management

Communication

Job description

ABOUT BETR

Founded in 2022 by Joey Levy and Jake Paul, Betr has built the world’s first real money gaming Super App. The Betr super app currently consists of Picks, Social Sportsbook, Social Casino, and Arcade - and will soon include Prediction Markets alongside other new products. Betr has one million paying users and is one of the fastest growing companies in the industry.

Betr is also the world’s most followed real money gaming brand on social media.

About The Team & Role

Digital collectibles are one of the most exciting frontiers in consumer entertainment, where fandom, gamification, and ownership converge. From card rips and pack-opening experiences to gamified marketplaces and creator-led drops, collectibles represent a massive opportunity to deepen engagement, expand Betr’s audience, and open a new growth vertical within the super app.

We are seeking a Head of Digital Collectibles to define, launch, and scale Betr’s collectibles business. This is a highly visible, GM-style leadership role with end-to-end accountability across strategy, supply, demand, content, product, compliance, and P&L. You will operate as the founder of a new business line inside a company that already reaches over one million paying users, with the brand, media engine, and distribution to win.

Location: This role is a hybrid role based in Miami, FL or Remote, depending on candidate location, per company policy.

What You Will Accomplish:

Own the P&L and Business Outcomes

• Deliver ambitious GMV, revenue, and engagement targets for Digital Collectibles at Betr
• Be the Head of for the vertical, with accountability for both topline growth and bottom-line performance

Define and Execute the Category Strategy

• Establish Betr’s right-to-win in digital collectibles, informed by market dynamics, collector behavior, and the competitive landscape
• Determine what to build, buy, or partner for
• Translate strategy into clear roadmaps and execution plans across product, engineering, media, and operations

Drive Supply, Partnerships, and Ecosystem Growth

• Define assortment strategy, including target collector segments, categories (sports cards, TCG, memorabilia, digital-native assets),
• Source, negotiate, and manage complex commercial agreements with card manufacturers, licensors, breakers, distributors, grading services, and creators
• Set clear criteria for partner and seller selection using analytics, pattern recognition, and category intuition

Build Compelling Collecting and Entertainment Experiences

• Lead the creation of entertaining, high-conversion collectibles experiences native to the Betr super app — pack openings, rips, drops, live breaks, and gamified collecting mechanics
• Partner with Betr Media to develop creator-led programming, live events, and content formats that make collecting a spectator sport
• Ensure Betr stands apart through trust, authenticity, differentiated programming, and an experience rooted in confidence and fun

Champion Trust, Compliance, and Responsible Play

• Partner with Legal and Compliance to navigate the regulatory landscape across jurisdictions, ensuring product mechanics are compliant and consumer-protective
• Build authentication, buyer protection, and fulfillment standards that make Betr the most trusted place to collect

Lead at Scale, Cross-Functionally

• Influence senior stakeholders and founders to align resources, remove blockers, and deliver category outcomes
• Drive execution with the rigor of an operator and the adaptability of a startup founder
• Build, hire, coach, and retain a high-performing team, including entrepreneurial category managers as the vertical scales
• Evolve team structure, operating rhythms, and processes as Digital Collectibles grows

What You will bring to Betr:

• 5+ years of relevant experience in ecommerce, marketplaces, gaming, collectibles, or consumer entertainment, including direct work with sellers, brands, or licensors
• Deep experience in trading cards, collectibles, sports memorabilia, breaks/rips, or enthusiast commerce strongly preferred
• Proven experience owning or influencing P&L, GMV, or revenue targets
• Strong interest in, or experience with, live selling, gamified commerce, creator-led marketplaces, or real-money gaming
• Demonstrated success launching and scaling new business lines from zero to one
• Ability to operate in a highly competitive category where trust, selection, speed, and experience quality matter
• Exceptional strategic and analytical skills, with the ability to use data to identify patterns, set direction, and iterate quickly
• Strong cross-functional leadership, negotiation, and stakeholder engagement skills
• Excellent written and verbal communication skills, with the ability to influence at all levels and build trusted partner relationships
• Comfort operating in a fast-moving, ambiguous, founder-led environment

Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply

Thank you for your interest in Betr. We look forward to reviewing your application.