Sr. CRM & Lifecycle Marketing Manager

Medium; California; On-site; USD 100,000 - 120,000; Full time

Job summary

A leading company in the gaming industry seeks a Sr. CRM & Lifecycle Marketing Manager to enhance customer engagement and retention through strategic lifecycle marketing. The ideal candidate will possess strong marketing automation expertise and a proven track record in managing CRM programs across various channels. This role offers a dynamic environment where creativity meets analytical rigor, aiming to drive engagement and acquisition for a global customer base.

Benefits

100% company-paid medical, dental, and vision plans

Unlimited Flexible Time Off

Personalized career roadmap

Professional development opportunities

Qualifications

• 5+ years of experience developing CRM programs across multiple channels.
• 1–3+ years direct experience with Salesforce Pardot and Marketing Cloud.
• Thorough knowledge of email marketing best practices and audience segmentation.

Responsibilities

• Act as the strategic owner of CRM across the customer lifecycle.
• Execute personalized, automated, and data-driven communications.
• Run A/B and multivariate testing to analyze campaign results.

Skills

Marketing automation expertise

Cross-functional collaboration

Segmentation strategy

Lifecycle thinking

Creative problem-solving

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Salesforce Pardot

Marketing Cloud

HubSpot

Marketo

Braze

Job description

ABOUT US

At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.

Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.

Longevity Opportunity Vision Enjoy the game!

ABOUT YOU

We are looking for a Sr. CRM & Lifecycle Marketing Manager who is strategic, resourceful, analytical, and customer-driven to join our Global Marketing team. The best candidate will be someone who thrives in a fast-paced, highly collaborative, and exceptionally dynamic setting and is excited to own and evolve CRM programs that drive engagement, retention, and acquisition across a global customer base.

Strong marketing automation expertise, cross-functional collaboration, segmentation strategy, and lifecycle thinking are essential, along with experience in fintech, SaaS, gaming, or adjacent tech-driven industries. The ability to manage multiple campaigns, communicate across stakeholders, and turn insights into action will be key to your success in this role.

If you’re passionate about crafting personalized and scalable CRM journeys, and love enhancing customer engagement and helping developers grow their businesses through strategic lifecycle marketing, we would love to hear from you!

Responsibilities

• Act as the strategic owner of CRM across the customer lifecycle to drive engagement, retention, and acquisition.
• Execute and champion personalized, automated, and data-driven communications through email and other CRM channels.
• Develop and optimize trigger/model-based journeys and lifecycle flows.
• Identify and address gaps in the customer journey, driving movement through the marketing funnel.
• Lead CRM segmentation strategies and ensure message personalization across personas and lifecycle stages.
• Collaborate with Business Development teams to assist with campaign messaging and nurturing unresponsive leads.
• Align CRM campaigns with customer acquisition and demand generation strategies to drive qualified leads.
• Run A/B and multivariate testing; analyze campaign results, help develop benchmarks, and report on performance.
• Establish and manage a formal testing strategy across audiences and channels to continuously optimize performance and insights.
• Partner with creative and copy teams to optimize email content and design for efficiency and performance.
• Manage and scale multiple work streams to ensure timely delivery of all campaigns.
• Stay current on competitive email and CRM trends and apply insights to guide our email/CRM roadmap.
• Track and share regular reports on campaigns to measure effectiveness and optimize future initiatives.
• Manage relationships with external agencies and vendors.
• Collaborate across marketing, product, business development, and customer success teams to drive lifecycle outcomes.
• Maintain a customer- and product-centric mindset to increase retention, deepen engagement, and enhance customer experience.
• Balance creative storytelling with technical and analytical rigor to bring ideas to life through CRM campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience developing and deploying CRM programs across multiple owned channels, either in-house or at an agency.
• 1–3+ years direct experience with Salesforce Pardot and Marketing Cloud.
• Experience with additional CRM tools and marketing automation platforms (e.g., HubSpot, Marketo, Braze) (Preferred).
• Meticulous documentation and mapping skills to help manage complex automations.
• Understanding of marketing channel purposes and how they interact to move the customer toward a particular action.
• Industry experience in fintech, SaaS, video games, or technology (Preferred).
• Thorough knowledge of email marketing best practices, audience segmentation, and deliverability methods.
• Working knowledge/understanding of email template design trends and best practices.
• Demonstrated experience or interest in the video game industry and a basic understanding of end-to-end product cycles and business needs (Preferred).
• Strong project management abilities; capable of proactively managing multiple projects simultaneously.
• Ability to work both independently and collaboratively as part of a team—online, in-person, locally, and globally.
• Creative problem-solving skills with a focus on execution efficiency while balancing long-term strategic thinking.
• Experience working with an entrepreneurial organization (Preferred).
• Ability to grasp new concepts quickly (Preferred).
• Salesforce Administrator Certification (Preferred).
• Ability to work with minimal supervision while achieving a high degree of accuracy and meeting deadlines.
• Flexibility, transparency, and ownership over responsibilities.
• Proven track record of managing multiple priorities while maintaining a professional image.
• Ability to lead and participate in special projects and handle confidential information professionally.
• Excellent verbal and written communication skills.
• Strong performance on cross-functional project teams and with external vendors.
• Partners effectively with external vendors, agencies, and clients.
• Robust network of game developers and publishers (Preferred).

$100,000 - $120,000 a year

Equal Employment Opportunity Statement:

Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law.

We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.

Criminal History Consideration:

For the Growth Marketing Manager, we will conduct a background check that may include the following:

Criminal history check

Employment verification

Education verification

Credit history check

Professional license verification

Relevance to Job Responsibilities:

The background check is relevant to this position because the following role responsibilities include creating assets for branding, and accessing confidential company data.

Rights Under the Fair Chance Act:

Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact [e-mail].

Benefits:

We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.

By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to [e-mail].