Senior Manager, Business Strategy & Analytics

Nashville SC; Nashville (TN); Presencial; USD 140.000 - 180.000; Jornada completa

Descripción de la vacante

Nashville SC is seeking a Senior Manager, Business Strategy & Analytics to lead data-informed decision making across the club. You will own CRM and BI initiatives, leveraging customer, ticketing, attendance, marketing, and operational data to identify opportunities for revenue growth and fan engagement.

The role leads the data strategy, builds scalable analytics processes, and partners with multiple departments to translate complex data into actionable recommendations.

Formación

• Bachelor's degree in Analytics, Business, Statistics, Economics, Mathematics, Operations Research, or a related field.
• 5+ years of progressive experience in business strategy, analytics, BI, or related field.
• Advanced knowledge of SQL; Python or other programming languages preferred.
• Experience with BI and data visualization tools (Tableau preferred).
• Demonstrated experience developing and implementing CRM strategies; Salesforce experience preferred.
• Experience with email marketing tools (Salesforce Marketing Cloud preferred).
• Demonstrated experience identifying and implementing AI-enabled business solutions, automation, or analytical applications.
• Experience leading cross-functional projects and influencing stakeholders across departments.
• Ability to translate complex data into actionable business recommendations for executive leadership.
• Experience mentoring and developing junior team members.
• Strong business acumen connecting analytics, technology, and customer data to revenue objectives.

Responsabilidades

• Own and lead the Club’s CRM strategy, including system design, automation, training, processes, data updates, and coordination with IT and external partners.
• Oversee day-to-day CRM administration including data entry, cleansing, user support and training.
• Lead analysis of CRM, ticketing, attendance, marketing, and customer data to identify trends and recommendations for leadership.
• Develop strategies for audience segmentation, lead scoring, and targeted campaigns within CRM.
• Lead development and optimization of processes for scoring, evaluating, nurturing, and converting customers.
• Establish and maintain executive-level reporting and BI capabilities to track sales, renewals, invoicing, pipelines, and engagement.
• Evaluate AI tools, establish best practices for responsible adoption, and serve as SME for AI in the organization.
• Partner with Marketing, Ticket Sales, Partnerships, Finance and others to improve lead generation and lifecycle marketing.
• Integrate with internal/external data systems to create in-depth customer records and targeted communications.
• Identify opportunities to maximize revenue and efficiency through data-informed recommendations.
• Organize and present data from ticket sales, campaigns, merchandise, surveys, partnerships, and other areas.
• Oversee data imports, audits, validation, and quality-control for Data Warehouse and analytics environment.
• Use Python or SQL to develop efficiencies and automate processes.
• Continuously evaluate emerging technologies and practices to identify improvements.
• Work with IT and stakeholders to ensure data governance and security during AI implementations.
• Occasional evenings or weekends to cover events; complete other strategic initiatives as assigned.

Conocimientos

SQL

Python

Tableau

CRM strategy

Leadership

Data storytelling

Cross-functional collaboration

Educación

Bachelor's degree in analytics

Herramientas

SQL

Python

Tableau

Salesforce

Marketing Cloud

AI tooling

Descripción del empleo

As the Senior Manager, Business Strategy & Analytics, you will play a key leadership role in driving data-informed decision making across the organization. This role will provide strategic ownership of the Club’s CRM and business intelligence initiatives, leveraging customer, ticketing, attendance, marketing, and operational data to identify opportunities for revenue growth, improved fan engagement, and organizational efficiency. The Senior Manager will help lead the development and execution of the Club’s data strategy, establish scalable analytical processes and reporting capabilities, and partner with leaders across other departments to translate complex data into actionable business recommendations.

A successful candidate will be excited to tackle data initiatives daily, develop user interfaces and visualizations that are streamlined and insightful, and balance independent work with a healthy dose of collaboration across several departments. We’re looking for someone who is eager to learn, welcomes challenges with a positive attitude, and exhibits intelligence and flexibility when strategizing on how best to solve a problem or answer a question. The ideal candidate will be comfortable setting priorities, leading cross-functional initiatives, developing and mentoring team members, challenging existing processes, and independently identifying opportunities to improve how the organization uses data to make decisions.

Responsibilities:

• Own and lead the Club’s CRM strategy, including system design, automation, training, processes, updates to existing data, and coordination with IT and external technology partners.
• Oversee day-to-day CRM administration including data entry, data cleansing, user support and training for new and existing users.
• Lead the analysis and interpretation of CRM, ticket sales, attendance, marketing, and other customer data to identify trends, opportunities, and actionable recommendations for leadership.
• Develop and oversee strategies for building high-quality lead lists, audience segmentation, lead scoring, and targeted campaigns within CRM.
• Lead the ongoing development and optimization of processes for scoring, evaluating, nurturing, and converting current and prospective customers.
• Establish and maintain executive-level reporting and business intelligence capabilities to track sales, renewals, invoicing, sales pipelines, customer engagement, and other key performance indicators.
• Evaluate emerging AI tools and technologies, establish best practices for responsible adoption, and serve as a subject‑matter resource for AI applications within the organization.
• Partner with Marketing, Ticket Sales, Partnerships, Finance, and other business units to improve lead generation, customer acquisition, retention, and lifecycle marketing strategies.
• Integrate with internal and external data systems to create in‑depth customer records and send targeted communications
• Identify and drive opportunities to maximize revenues, profitability and organizational efficiency through disciplined adherence to research, analytics, automated reporting, and data‑informed recommendations.
• Organize, analyze, and present data from ticket sales and operations, marketing campaigns, merchandise sales, social media interaction, survey responses, capital expenditures, corporate partnerships, and other business areas.
• Oversee data imports, audits, validation, and quality‑control processes supporting the Club’s Data Warehouse and broader analytics environment.
• Use programming languages, such as Python or SQL, to help develop efficiencies and automate processes.
• Continuously evaluate emerging technologies, industry trends, and practices across professional sports and other industries to identify opportunities for improvement.
• Partner with IT and other stakeholders to ensure AI solutions are implemented with appropriate data governance, security, privacy, accuracy, and user adoption standards.
• Ability to work a flexible schedule and sometimes work evenings or weekends to cover events.
• Complete other strategic initiatives and special projects as assigned.

Minimum Qualifications

• Bachelor’s degree in Analytics, Business, Statistics, Economics, Mathematics, Operations Research, or a closely related field.
• 5+ years of progressive experience in business strategy, analytics, business intelligence, or a related field.
• Advanced knowledge of SQL required; experience with Python or other programming languages preferred.
• Experience working with business intelligence and data visualization tools (Tableau preferred).
• Demonstrated experience developing and implementing CRM strategies and initiatives; Salesforce experience preferred.
• Experience working with email marketing tools (Salesforce Marketing Cloud preferred).
• Demonstrated experience identifying and implementing AI‑enabled business solutions, automation, or analytical applications.
• Demonstrated ability to lead cross‑functional projects and influence stakeholders across multiple departments.
• Demonstrated ability to translate complex data into actionable business recommendations and effectively communicate findings to executive leadership.
• Experience managing, mentoring, and developing junior team members.
• Strong business acumen with the ability to connect analytics, technology, and customer data to revenue and organizational objectives.
• Strong written, verbal, presentation, and interpersonal communication skills.